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Cookie Policy

Table of Contents

Last Update: March 24, 2026

Subject to your consent where required by applicable law, our website uses cookies and similar technologies (“cookies”). This Cookie Policy describes the different types of cookies we use on our website. Insofar as the information collected through cookies constitutes personal data, the provisions of PROS’s privacy notice apply in addition to this Cookie Policy. This Cookie Policy relates to www.pros.com.

What is a cookie?

Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld device when you access certain websites. These text files can be read by these websites and help to identify you when you return to a website.

There are different types of cookies:

  • Session cookies – these cookies last only for the duration of your session on our website and expire when you close your browser.
  • Persistent cookies – these cookies remain on your computer or device after your browser is closed until its set expiration date, unless deleted by you before the expiration date.
  • First-party cookies – these cookies are set by the website you are visiting. Only this website can read and access them.
  • Third-party cookies – these cookies are set by someone other than the owner of the website you’re visiting.

For more information on the use of these third-party cookies, we invite you to also visit the cookies and privacy policies of these third parties.

Why do we use cookies?

We use cookies for three main purposes:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be disabled in our system. They are usually only set in response to an action from your part which is equivalent to a request for services, such as setting your privacy preferences, logging in, or filling out forms.

Cookies Hostname Expiry Cookies used Description
OptanonConsent pros.com 365 Days First Party This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of ach category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
OptanonAlertBoxClosed pros.com 179 Days First Party This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.
__cf_bm pros.com few seconds First Party description: Used to detect and manage bots to protect the website from malicious traffic.
BIGipServerx info.pros.com few seconds First Party Used to distribute traffic across servers and ensure reliable performance.

Performance Cookies

These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us to know which pages are the most and the least popular and to see how visitors move around the website.

Cookies Hostname Expiry Cookies used Description
_ga pros.com 729 Days First Party This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
_ga_xxxxxxxxxx pros.com 729 Days First Party Used by Google Analytics to identify and track an individual session with your device
_mkto_trk pros.com 365 Days First Party This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness.
Metadata_session_id info.pros.com 365 Days First Party A session cookie that stores metadata related to the user’s current browsing session.

Advertising cookies

These cookies collect information about your activities on our website and on other sites in order to provide you with targeted advertising that you will find more engaging and relevant. This information helps situate you in a market segment and improve the quality of content presented to you.

Cookies Hostname Expiry Cookies used Description
Metadata_visitor_id pros.com 729 Days First Party Used to identify and track individual visitors for analytics and personalization
_fbp (Facebook Pixel) pros.com 729 Days First Party Used by Facebook to track visitors and measure advertising performance.
_gcl_au (Google Ads / AdSense) pros.com 365 Days First Party Used by Google to store and track conversions for advertising purposes.
bookie linkedin.com 731 Days Third Party This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
li_gc linkedin.com 729 Days Third Party This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
lidc linkedin.com 1 Day Tird Party This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
tv_UIDM tremorhub.com 730 Days Third Party This domain is owned by Tremor Video which provides a marketplace for online video based cross-device advertising.
tvid thremorhub.com 365 Days Third Party This domain is owned by Tremor Video which provides a marketplace for online video based cross-device advertising
tuuid company-target.com 730 Days Third Party This domain is owned by USA based company Demandbase, which provides technology for B2B marketing.
tuuid_lu company-target.com 730 Days Third Party This domain is owned by USA based company Demandbase, which provides technology for B2B marketing.
CMID casalemedia.com 364 Days Third Paarty This domain is owned by Casale Media. The main business activity is: Advertising
CMPRO casalemedia.com 89 Days Third Party This domain is owned by Casale Media. The main business activity is: Advertising
CMPS casalemedia.com 89 Days Third Party This domain is owned by Casale Media. The main business activity is: Advertising
__cf_bm Marketo Munchkin A few Seconds Third Party This domain is owned by Marketo. The company provides a complete marketing automation software solution.