AllVoices: PROS aims to boost its pricing savvy with $13.5M SignalDemand buy

December 16, 2013-

Source: Venture Beat

Just as financial-services companies want technology to execute lightning fast trades in order to capitalize on immediate opportunities, sellers and buyers at big companies need live market data to inform their pricing systems. That way, they can prevent mistakes and exploit sudden shifts that… FULL ARTICLE AT VENTURE BEAT