B2B Buyers More Likely to Buy from Vendors with Digital Purchasing Channels – Report
Shannon Williams,
B2B buyers are more likely to purchase from vendors that offer digital self-serve purchasing channels, are quick to respond to buyer inquiries, provide personalised and consistent pricing and offer a transparent view of inventory, according to new research from PROS.
PROS, a provider of AI-powered solutions that optimise selling in the digital economy, announced the findings of its recent survey on digital purchasing trends and vendor preferences as a result of COVID-19.
The “COVID-19 B2B Buying Trends Report” reveals that procurement and purchasing leaders have steadily been shifting purchasing from traditional reliance on sales reps to self-serve ordering through digital channels, and, according to the survey, COVID-19 has dramatically accelerated this shift.