CRM Expert Plans to Add PROS Pricing to its Center of Excellence
HOUSTON & TEL AVIV, Israel, August 8, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced that one of Israel’s largest data-mining and business intelligence firms has joined its reseller channel. GSTAT, headquartered in Tel Aviv, is a systems integrator and operates one of Europe’s largest data-mining centers of excellence. With today’s announcement, the company also plans to add PROS pricing software to its CRM center of excellence.
GSTAT has more than 150 consultants, with projects currently underway in Kenya, South America and Europe. With deep experience in advanced analytical CRM solutions and credit risk management from its GSTAT Xeligence Suite, the company continues to grow its customer base around the globe.
“As we began evaluating enterprise pricing as core to our business growth, PROS quickly surfaced as the best and most strategic provider in the market,” said Liz Borenstein, vice president of professional services and marketing for GSTAT. “Our clients are looking to solve real business challenges, and we selected PROS based on the power of its solutions and its prescriptive pricing methodologies. With PROS, we’ll provide our customers with the best lever for expanding their margins and driving sustainable profitability.”
“We continue to make significant additions to our reseller channel with partners who have established reputations as enterprise software providers in their markets,” said PROS Chief Marketing Officer Tim Girgenti. “The alliances and reseller channel are key to the strategy of extending our reach and scale around the world. With GSTAT making plans to expand its center of excellence to include PROS, they clearly understand that pricing software provides their clients with strategic opportunities to enhance profitability. We welcome GSTAT to the PROS reseller channel.”
The PROS Pricing Solution Suite™ includes PROS Scientific Analytics™, PROS Price Optimizer™ and PROS Deal Optimizer™. The three modules seamlessly work together to support an organization’s pricing lifecycle, from identifying margin opportunities, to optimizing prices, to executing pricing and deal quoting.
To learn more about the PROS reseller ecosystem, visit the website at www.prospricing.com.
About GSTAT
GSTAT is a leader in development and integration of advanced data-mining and analytical solutions Staffed by more than 150 experts, and utilizing the most advanced business intelligence and data-mining technologies, GSTAT has become one of Europe’s largest data-mining centers of excellence, with numerous successes in sectors including finance, telecommunications, retail and healthcare. GSTAT offers companies of every size, in various sectors, the most cost-effective data-mining and analytical solutions in two main areas of business: CRM analytics and targeted marketing; and credit risk and Basel II. To learn more, visit the website at www.g-stat.com.