O’Reilly Auto Parts Chooses PROS Big Data Apps

January 28, 2013- 

PROS, a big data software company, today announced O’Reilly Auto Parts has chosen PROS big data applications to support pricing and sales effectiveness initiatives in its stores.

Headquartered in Springfield, Mo., O’Reilly is one of the nation’s largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories. Founded in 1957, O’Reilly operates more than 3,900 stores in the United States.

“With a rapidly growing business and consistently managing more than 120,000 SKUs from over 500 vendors, and touching as many as 300,000 SKUs, we wanted better insights from our data and to enable our sales teams to better serve our customers,” said O’Reilly Senior Vice-President of Merchandise Michael D. Swearinengin. 

O’Reilly Senior Vice-President of Information Systems Steve Jasinski added: “PROS configurability requires no custom code, which allows us to deploy much faster. With PROS data science, we’re also able to create a value-added asset from the existing data we manage companywide, enabling our team to better serve our customers and grow our business.”