IT BusinessEdge: Seven Ways to Make Big Data an Actionable Opportunity

October 1, 2013- Companies can achieve Big Data success by starting small and focusing on the highest leverage opportunities, which can usually be found in sales and pricing strategies. Successful Big Data applications should be able to answer key questions that fall under the business intelligence umbrella (such as, “How do I sell more products […]

Wired Innovation Insights: The Science of Segmentation for Sales Effectiveness

September 25, 2013-  By Neil Biehn Take it from me, a data scientist – segmenting effectively is a science. While many marketing, pricing and sales professionals know and use segmentations, many really don’t understand just how vital good segmentations are to increasing sales effectiveness. Furthermore, we might believe that one really good segmentation is all […]

Manufacturing Digital: Getting a big impact from Big Data: Part Two

September 25, 2013-  By Sebastian Mamro Apply big data insights during contract negotiations Sales people can now use these insights as they negotiate prices with each individual customer.  Using software and mobile devices, a manufacturer’s sales team can construct the highest value deal for both the customer and for the vendor. This approach uses tools […]

Manufacturing Digital: Getting a Big Impact from Big Data: Part One

September 24, 2013-  By Sebastian Mamro, Director, Head of Professional Services EMEA, PROS Chemical manufacturers today face a host of challenges that have produced extreme pressure on both their sales performance and margins. Aggressive price competition has been fed by volatility in raw material costs and marketplace demand. In the midst of this highly competitive global […]

PROS Webinar: Using Big Data Science to Drive Bigger Sales Growth

WHAT: Join PROS for a live webinar to learn how to put the power of data science behind your strategy, no matter your company size. PROS latest big data application – Step™ – provides mid-size companies with pricing and selling recommendations, powered by data science, in a cloud-based, self-service model, that’s easy to set up […]