3 traits clés dont le CMO d'aujourd'hui a besoin pour continuer à influencer le changement
The role of marketing continues to expand and so too does the role of the CMO. Previously, marketers were often siloed within their organization, but the recent workplace changes have driven marketers outside of their silos and enabled them to effect business-wide change, championing customer engagement and retention. CMOs comprehensively influence customer acquisition, retention and […]
PROS nommé leader dans le 2021 Gartner® Magic Quadrant™ pour les suites d'applications de configuration, de prix et de devis.
PROS Recognized for Completeness of Vision and Ability to Execute HOUSTON, October 27, 2021 – PROS® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced that it has been recognized as a Leader by Gartner, Inc. in its 2021 Magic Quadrant for Configure, Price and Quote (CPQ) Application Suites. PROS […]
PROS Outperform 2021 L'ordre du jour et les conférences présentent la voie vers l'excellence en matière de vente numérique
World’s premier global virtual Digital Selling conference unites industry leaders and luminaries to share experience, expertise and success in Revenue Management, Pricing, Selling and eCommerce HOUSTON, October 26, 2021 – PROS® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced additional agenda and keynote details for its annual Digital Selling […]
PROS Holdings, Inc. annonce la date de publication des résultats financiers du troisième trimestre 2021, de la conférence téléphonique et du webcast
HOUSTON, October 12, 2021 – PROS® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, will release its financial results for the third quarter ended September 30, 2021 after the U.S. financial markets close on Tuesday, November 2, 2021. PROS Holdings, Inc. will host a conference call on Tuesday, November 2, 2021 […]
CMO Greatness: Skills for the Modern Marketing Leader
According to the CMO Council report (registration required) on the state of marketing, 80% of executives surveyed see the top goal of their marketing departments as to drive revenue and sales growth. More than three-in-five (62%) of survey respondents see the CMO as the “customer experience advocate and champion” in their organization. More than half […]
How to Leverage AI to Win in Today’s B2B Selling Environment
As businesses strive to remain competitive in today’s challenging selling environment, AI can help them create a better omnichannel experience and drive revenue growth, says Justin Silver, AI strategist and data science manager, PROS. As businesses navigate the lasting impacts of the pandemic, including inflation, changes in buyer preferences, and supply chain disruptions, many are […]
PROS Named a Leader in the 2021 IDC MarketScape: Worldwide B2B Price Optimization and Management Applications
Smart Price Optimization and Management delivered by the PROS Platform fuels omnichannel sales motions and powers profitable revenue growth under the most demanding market conditions HOUSTON, September 27, 2021 – PROS® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced that it has been named once again a Leader in […]
PROS Earns Great Place to Work Certification™
Multi-country certification recognizes inclusive, people-centric culture with flexibility that suits the work-life balance of individual employee lifestyles HOUSTON, September 16, 2021 – PROS® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced it is Certified™ by Great Place to Work® for the second year in a row. This year’s designation […]
Democratisation of AI Is Crucial to Harmonising Omnichannel Customer Experience
As more and more products get commoditised, customer experience (CX) will be the new battleground as brands attempt to differentiate themselves However, CX consists of two components and can be described by the equation: CX = brand delivery − customer expectation. Although brands strive to optimise the delivery of their product and services, customer experience […]
Better Marketing with Fewer Cookies
Big Tech says the days of third-party cookies are numbered. That’s a challenge for marketers, but it’s also an opportunity. You’ve probably had this experience: You go online to research a purchase—like a riding lawnmower—and click around some manufacturer and retail sites. Within an hour, ads for riding lawnmowers start turning up on every website […]