Businesses Must Prioritise Data in Shift to Digital Sales
The rush to digital platforms presents a huge challenge for B2B sales teams. Having insight into the right data – across all channels – will be key to their success The events of the past 18 months have accelerated many organisations’ digital transformations by months or, in some cases, years. In particular, we saw a […]
Extensible AI Is Key to Delivering Great Omnichannel Experiences
As the pandemic lingers on, digital commerce remains at the forefront of every business. The swift change from brick and mortar to online commerce created many challenges, some of which are just emerging. For example, customer expectations have become more difficult to gauge as there is very little in-person interaction between the buyer and the […]
SalesTechStar Entretien avec John Bruno, Vice-président de la stratégie chez PROS
Artificial intelligence is transforming how sales and marketing teams manage, collate and breakdown insights from their customer data; John Bruno, Vice President of Strategy at PROS dives into the benefits and growth of AI in sales and marketing while discussing a few thoughts on the future of B2B sales and selling processes: Welcome to this chat John, […]
Quatre éléments essentiels de l'IA pour la réussite du commerce électronique
Despite the chaos many businesses have experienced over the last 18 months, the pandemic has created an opportunity for businesses to change how they compete in the market. The virtual and remote reality of the “new normal” has seen digital engagement and selling between businesses and customers dramatically increase, resulting in skyrocketing eCommerce sales. While […]
Après quelques succès, les entreprises cherchent des moyens d'accélérer l'adoption de l'IA
Companies who have some success with their initial AI projects are seeking ways to accelerate adoption to deliver more value to the business. One researcher has defined an AI Adoption Maturity Model that presents a roadmap for accelerating AI adoption. The first stage of the six-step AI adoption maturity model is the digitization of work, […]
PROS to Participate at the Jefferies Virtual Software Conference on September 15, 2021
HOUSTON, September 8, 2021 — PROS Holdings, Inc. (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced that company management will participate virtually in a fireside chat as well as one on one meetings at the upcoming Jefferies Virtual Software Conference. Event: Jefferies Virtual Software Conference Participants: Alex Harrington, VP […]
Could the Future See B2B Sales Teams Being Compensated for Being Less Involved?
In the world of sales, one of the most common criteria upon which salespeople are compensated is how much they directly influenced a sale. The same, of course, applies to the IT channel. However, with the huge shift over to digital platforms, are we now looking at this the wrong way? Could that approach now […]
The Future Roadmap for Digital Selling
Digital selling was part of the sales structure long before the pandemic started, but emphasis on digital interactions with customers became even more crucial when in-person meetings disappeared at the height of Covid. There was a real urgency amongst businesses to embrace digital selling motions across industries. These digital selling and buying channels are very […]
Could AI Help Stabilise the Biggest Threat to Business Recovery, Inflation?
As UK businesses navigate their recovery, they will need to manage new risks. Namely, organisations will need to grapple with the UK rate of inflation, which has risen sharply in 2021 from 1.5% to 2.1% – the highest it has been in nearly two years. While major fluctuations in demand continue to threaten revenue targets […]
How Do We Break Through the Digital Frontier?
Australia has reached another frontier, and this time it is digital. The Australian Government’s Digital Economy Strategy has made it clear, we have reached a fork in the road – do we hit the digital accelerator to secure our future as a leading digital economy, or do we let our global counterparts take the lead? […]