Selon une enquête de PROS, les fabricants australiens estiment que la délocalisation est probable d'ici 2023 en raison de la volatilité du marché

Investment in digital selling is imperative for long-term success, but most are underprepared, with 55% of manufacturing intending to bring operations back to Australia within the next three years, while 70% of survey respondents believing Australia has the technology, people and economy to support the industry boom. PROS. https://www.pros.com The company says it is a […]

L'industrie manufacturière d'outre-mer revient en Australie

COVID-19 has business re-thinking reliability of supply. Ongoing market volatility will drive more than half of Australian businesses to bring overseas manufacturing jobs back into the country in high volumes, a new industry survey has found, as COVID-19 disruptions continue to push business leaders to reconsider their business resilience strategies. Fully 55 per cent of […]

Créer une stratégie marketing B2B efficace avec John Bruno

On this Marketing Growth Podcast episode, John Bruno joins Shane Barker for an educational conversation about B2B marketing. Find out how to create effective B2B marketing strategies. John also shares some examples of B2B businesses running effective campaigns. Listen to the episode

Selon une enquête de PROS, les fabricants australiens estiment que la délocalisation est probable d'ici 2023 en raison de la volatilité du marché

Investment in digital selling is imperative for long-term success, but most are underprepared  One in two manufacturers (55%) intend to bring operations back to Australia within the next three years. 78 percent of survey respondents believe Australia has the technology, people and economy to support the industry boom. Western Australia, Northern Territory and South Australia […]

Personnaliser l'IA configurable à l'infini : des données et du temps sont nécessaires

COVID-19 drastically impacted how businesses operate. In our virtual world where contactless is the norm, companies are finally prioritizing digital transformation so they can continue conducting business without needing to rely on in-person interactions. However, the digital world is vast and competition is steep. To operate their business more efficiently and compete effectively, companies are […]

Pourquoi de plus en plus d'entreprises sont prêtes à intensifier la production locale

A year after panic buying and shortages exposed the nation’s reliance on offshore supply chains, the boss of Kimberly-Clark’s operations in Australia is not surprised a big number of manufacturers are eyeing a home run. A new survey shows most manufacturing executives want to restore or boost onshore capacity in the next three years in […]

L'avenir du marketing du commerce électronique avec John Bruno

John Bruno, an expert in digital and customer engagement strategies, joins us again for an in-depth look at the future of ecommerce marketing. He tells us which trends to watch out for and how B2B marketers can leverage them to offer immersive experiences. Listen to the episode

Marketing omnicanal : Le quoi, le pourquoi et le comment avec John Bruno

Le vice-président de la stratégie commerciale de PROS, John Bruno, rejoint Shane Barker pour une discussion approfondie sur le marketing omnicanal pour les spécialistes du marketing B2B. John nous en dit également plus sur la manière dont PROS aide les spécialistes du marketing à réussir dans le domaine du marketing omnicanal. Écouter l'épisode

Comment les entreprises peuvent-elles continuer à vendre avec succès en 2021 ?

Depuis le début de la pandémie de COVID-19, nous avons assisté à l'accélération de la vente numérique, en grande partie en raison de l'incapacité des clients et des vendeurs à interagir en personne pour effectuer des transactions de biens et de services. Les canaux numériques, qu'ils soient prêts ou non, sont devenus la méthode d'engagement prioritaire pour tous les aspects du commerce interentreprises, y compris la consultation de catalogues, [...]