70% des acheteurs B2B qui ont changé de fournisseur sur la base de leur expérience d'achat numérique au cours de la conférence COVID-19

PROS research shows increased use of digital channels but ongoing concerns about pricing transparency and ease of doing business Frustrated by lack of effective digital purchasing experiences, 70 per cent of B2B buyers are thinking about shifting their preferred vendor to a competitor, according to research released by PROS on Tuesday. Based on 210 responses […]

La tarification dynamique transforme la logistique avec Zeke Ziliak

Zeke Ziliak and Joe Lynch discuss how dynamic pricing is transforming logistics. As Global Vice President, Transportation & Logistics Industries at PROS, Zeke and his team help transportation and logistics companies align supply, demand, and pricing decisions to realize additional revenue and profit. About Zeke Ziliak Zeke Ziliak is the Global Vice President, Transportation & […]

Stratégie en matière d'intelligence artificielle (IA) : 3 conseils pour élaborer la vôtre

Shaping and implementing a successful artificial intelligence (AI) strategy requires thoughtful analysis of business problems, care with data, and a strong organizational culture There is no doubt – artificial intelligence (AI) is gaining momentum. We’re already seeing its impact in our daily lives and on the business landscape. Today, a growing priority for business leaders […]

Personnalisation à grande échelle : L'IA est-elle la voie la plus réaliste ?

… We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies. Why Brands Need Large Scale Personalization “It seems strange to talk about large-scale personalization, when the very idea of personalization is to narrowly focus on an individual’s needs or desires,” stated Geoff Webb, VP […]

Comment conserver l'avantage de l'IA ?

As AI advances in its mainstream enterprise presence, leaders must look into cloud-based AI and modernized data structure to retain competitiveness. As businesses use artificial intelligence to respond to the pandemic, 2020 marks the start of a mainstream AI adoption era in the enterprise. The technology, in physical and digital form, will couple with human […]

De l'Oklahoma au pays des merveilles

I grew up in Ramone, a small town in Oklahoma, with a population of 543. There are no stop lights and the town is full of cowboys, ranchers and farmers. My father was a chemical engineer by day, soybean farmer and anhus beef rancher by weekend and night. To this day I have no idea […]