Fourth Source: Marketing executives learning to leverage big data for pricing and profitability

March 26, 2015- By Sebastian Mamro Marketing professionals are often looking for new ways they can be more productive. Software solutions including automated lead-generation systems, customer tracking and social media tools are great options they can leverage. However it’s important that marketers consider price – one of the classic four pillars of the marketing mix. […]

Sealing the Deal: Unifying the Opportunity-to-Revenue Process on the Salesforce Platform

WHAT:        Configure-price-quote (CPQ) is an essential step in successfully selling any complex deal. Failing to execute the right contract against the quote and measure contract performance against commitments can result in significant revenue loss on the current contract, as well as successive renewal agreements. It can also negatively influence the terms used […]

Business of Fashion: Will Personalised Pricing Take E-Commerce Back to the Bazaar?

March 20, 2015- By Kate Abnett LONDON, United Kingdom — Personalised pricing is as old as commerce itself. A market stall owner sizes up a prospective customer based on a wide range of signals — such as how she speaks and dresses — then offers her a special price: “For you, ten dollars.” Today, consumers are more used to standardized […]

Destination CRM: The Time Has Come for CPQ Software

March 30, 2015- By Russ Chadinha Not long ago, if you told your sales reps your company was going to enforce pricing rules and discounting guidance, you’d probably lose them at the word enforce. But in this era of technology advances that shortcut virtually everything we do, the tide is turning. High-performing sales teams are learning how […]

Houston Chronicle: People in Business- March 19, 2015

    Jeff Robinson has been promoted to senior vice president, product management and science, leading the vision, strategy and road map for PROS’ entire product portfolio.     Ajay Damani was promoted to senior vice president, product development, at PROS. He is responsible for developing PROS’ software portfolio. Ajay Damani was promoted to senior […]

Technology Evaluation Centers: PROS Cameleon CPQ Brings Predictive Pricing to Microsoft Dynamics CRM

  March 18, 2015- By Predrag Jakovljevic PROS Inc. recently announced the availability of PROS Cameleon CPQ for Microsoft Dynamics CRM. The offering, with some brand new sales productivity capabilities, is touted as the only enterprise class configure, price, quote (CPQ) product with PROS’ renowned price optimization for Microsoft Dynamics CRM, and was showcased at Microsoft Convergence […]

Blueprint for Pricing Excellence: Rapidly Unlock Hidden Profits and Revenue

WHAT:          Pricing is the key to sales and revenue success. Companies can significantly decrease their time-to-value and deliver meaningful revenue and profit results for their organizations when they leverage a blueprint for success that includes people, strategy and technology. This informative webinar, conducted in partnership with the Professional Pricing Society, will […]