HOUSTON, May 1, 2012 – PROS® (NYSE: PRO), a world leader in business-to-business pricing and revenue management software, today announced the appointment of Kevin P. Fitzgerald as vice president of sales for the mid-market. Fitzgerald will lead the company’s sales, marketing and channel development initiatives targeting companies with annual revenues less than $500 million.
“We continue to see growth opportunity in the mid-market,” said PROS President and CEO Andres Reiner. “Adding Kevin Fitzgerald to the leadership team further strengthens our ability to serve this new segment. He brings an impressive track record of success in driving cloud-based software sales in the mid-market, and we are excited to have him on the PROS team.”
“Mid-size companies are hungry for solutions that give them an edge in the market, especially when it comes to sales performance,” said Fitzgerald. “PROS cloud-based deal quoting solution gives them that edge by improving sales responsiveness and increasing sales confidence at the point of negotiation. I look forward to bringing this incredible value proposition to companies interested in outperforming in their markets.”
Fitzgerald joins PROS from iContact, where he served as senior vice president of sales and business development. He has also worked in early-stage organizations as well as large-scale enterprises, including Relativity Technologies, Red Hat, Ultimus and Channel Advisor, where he successfully developed sales, channel and marketing strategies for each. Fitzgerald began his career with IBM, where he worked for 12 years in a series of increasingly responsible roles, from finance to sales and market planning.
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