Leisure Travel to Lead Airline Recovery, but Demand Can’t Do it Alone

Aditi Mehta,

It’s not just consumers craving a trip after months of lockdowns, restrictions and economic hardship, airlines dream for travel of all forms to resume.

The aviation industry has been hit hard over the past year, losing a projected $157 billion, according to IATA. Passenger numbers have evaporated, and airlines are now desperate for the pandemic to turn a corner and have government restrictions lifted.

The resounding agreement across the industry is that pent up demand for leisure travel is at an all-time high. The desire for a return to somewhat “normality” within the industry is there but for a successful recovery, the plan must start where airlines have the most visibility, digital.

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