Should AI Be Part of Your Digital Transformation Strategy?

Lisa Morgan,

Digital transformation strategies are common, but many enterprises lack an AI strategy. Where does it fit? Not everyone agrees.

Justin Silver, data science manager and AI strategist at AI SaaS solutions provider PROS thinks AI and digital transformation strategies should be closely linked.

“Organizations are moving more quickly than ever before to digitize business processes using AI to make those processes smarter and more efficient. However, there are additional considerations for an AI strategy beyond digital transformation,” said Silver. “Sometimes business leaders consider digital transformation use cases and ask, ‘Can I apply AI to this?’ The answer is that if you can fully digitize a process, you can apply AI to it. A more productive question to ask is, ‘What’s the value proposition of applying AI to this use case?’”

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