L'évolution des préférences des consommateurs B2B en 2021

B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that […]

L'avenir de l'IA dans les entreprises et ce à quoi on peut s'attendre en 2021

As digitization in our world accelerates dramatically, organizations are moving faster than ever before to rework business processes. A growing priority for business leaders is determining how to best utilize AI to increase the efficiency of those processes and drive maximal value for their organizations. However, it’s important to note that implementing AI is not […]

PROS Appoints Martin Simoncic as Chief Customer Officer

Seasoned leader to further Customer Experience foundation; role will laser focus on solution and platform adoption at scale to further company’s aggressive growth plan HOUSTON, January 6, 2021 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Martin Simoncic, a seasoned leader with deep expertise […]

La nouvelle ère du "libre-service" : L'avenir de la vente B2B en 2021

To survive the impact of COVID-19, B2B organizations must make a successful leap to self-service ecommerce that wins over customers as loyal online buyers, John Bruno of PROS writes. We all know the agony of searching for something online that you just can’t find. The frustration of navigating a poorly-designed website, no one to call […]

Les pièges à éviter lors de l'utilisation d'outils basés sur l'IA

AI is likely at the heart of your strategy for digital transformation. It can deliver fresh insights based on customer data and a competitive advantage more quickly than any other single set of technologies. But as you plan to employ AI-based tools, make sure to watch out for key pitfalls before jumping right in. Take […]

À quoi les voyageurs doivent-ils s'attendre en 2021 ? Voici les prévisions des experts

There’s only one thing that travelers should expect in 2021 with any certainty: It’s uncertainty. … Everything’s squeaky clean. Travelers wouldn’t have it any other way, says Mike Slone, a vice president for travel retail at PROS, a Houston software company. “Expect the perceived value of cleanliness to continue,” he says. “Even though there may […]