A new B2B selling environment is upon us, requiring businesses to adapt quickly for 3 BIG reasons:
- Buyers are in control. And our research shows they will look for another supplier if a consistent experience across channels is not met.
- Salespeople must add more value. That means understanding the needs of their customers like never before to create a fast and personalized buying experience.
- Basic sales software isn’t enough. Relying on spreadsheets to quickly bid an accurate price and win business—while protecting margins and providing the best customer experience—is next to impossible.
This eBook explores the challenges B2B sales organizations are facing today, along with this big and looming truth: by addressing and fixing the technology gap in the selling process, businesses can accelerate sales with personalized and optimized offers, or risk losing business to those competitors who can.