PROS Resources

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Using AI to Optimize Prices with Demand Elasticity

Learn how the science behind PROS Guidance is designed to help your business stay competitive with optimized, market-relevant prices designed for all your digital selling and eCommerce initiatives.
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Your eCommerce Strategy is Accelerating

In this video, Forrester Senior Analyst Joe Cicman explains how B2B buyer expectations have changed and how businesses should adapt.
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The Pricing Evolution

Maintaining resiliency in today’s dynamic marketplace requires a strategic, adaptable approach to pricing. Nine pricing leaders share perspectives and best practices on pricing with agility.
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Driving Better Usage and Adoption to Achieve Success

Client success managers at PROS want to ensure success throughout the customer lifecycle. Learn more about how PROS helps you stay on track through your digital transformation.
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AI: The Next Evolution in Digital Darwinism

Michael Wu, PROS Chief AI Strategist, explains AI in a business context: how it evolved from business intelligence, how it fundamentally differs from Machine Learning, and how we can leverage it.
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Machine Learning: Turning Big Data into Insights

In part one of a two-part session, Michael Wu, PROS Chief AI Strategist, provides an operational understanding of what machine learning really entails and demystifies the work of data scientists.
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Winning with Diversity

PROS COO Les Rechan and award-winning journalist Ellen McGirt of Fortune Magazine discuss the power of diversity in business.
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Managing Change during Disruption in Energy and Chemicals

Energy and chemical leaders Frank Moore of Wilbur-Ellis, Shane Mayer of CHS, and Dieter Weeke of BASF discuss Managing Change in Unprecedented Disruption.
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Accelerating the Move to Digital in Manufacturing

Just how connected is the end-to-end sales process, customer experience, and revenues? Manufacturing leaders discuss in Accelerating the Move to Digital.
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Going Digital in Origin/Destination Networks

Keeping cargo moving with the power of digital selling and data science. T+L leaders discuss the impact of Going Digital in Origin/Destination Networks.
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Distribution Insights: Competing in the New Normal

Tim Meeker of Navistar, Kirby Thompson of Foundation Building Materials, Ian Heller of Distribution Strategy & Richard Blatcher of PROS discuss what distributors should prioritize in the new normal.
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Navigating eCommerce Strategy During Times of Disruption in APAC

How do business leaders successfully steer through these challenging times? PROS leaders discuss Navigating Your eCommerce Strategy During Times of Disruption.
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Why Real-Time Intelligence is No Longer Optional

Airline revenue managment demands agility. Shweta Vashishth of Rate Gain explains Why Real-Time Intelligence is No Longer Optional in the New Normal.
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Embrace Self-Serve to Win in the Digital Era

Digital selling quickly rose to the top priority for B2Bs and B2Cs. Andres Reiner, President and CEO of PROS, discusses today's digital selling imperative.
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Identifying the Market Signals for Recovery

How PROS is helping airlines emerge stronger. PROS Science Manager Ross Winegar explains in Science Task Force: Identifying the Market Signals for Recovery.
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Steering the Airline Industry Retailing through Recovery

Can airlines speed up recovery after COVID-19? IATA's Head of Dynamic Offers gives practical guidance for airlines to overcome crisis.
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Clear Tasks, Full Workflow, Can’t Lose

Learn what's new in the forecast workflow to help you work smarter.
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Migrate and Modernize: PROS SaaS Advantage

Find out how companies can get more value out of their SaaS solutions.
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Contract Intelligence for Digital Transformation

Accelerate sales cycles and do more with less with these tips for using intelligence to digitally transform your business.
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Partnering with Sales for Pricing Excellence

Hear pricing strategy experts share their challenges in Partnering With Sales Teams for Pricing Excellence.
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Convincing the C-Suite to Invest in Pricing

No business can afford ineffective pricing. Leaders from Thales Group and PPS discuss convincing the C-Suite to invest in pricing technology.
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Close Fast on RFPs, Sales Agreements and Contracts

Sales agreements and contracts can be painful, right? Not anymore. PROS explains how to Close Fast On Your RFPs, Sales Agreements, and Contracts.
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The Keys to Driving Transformational Change

Staying competitive requires continuous improvement. Prof. Dr. Nikolas Beutin of Accenture joins PROS to explain The Keys to Transformational Change.
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OTAs, Digital Marketplaces, eCommerce Platforms

Where are airline transformations headed? Iztok Franko of DigginTravel & Mike Sloan of PROS discuss OTAs, Digital Marketplaces, and eCommerce Platforms.
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Unlocking the Power of Dynamic Pricing for Groups

Do you know what pricing levers to pull to truly refine your group revenue? Join us for Unlocking the Power of Dynamic Pricing for Groups.
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The Case for Innovation During Disruption

Will innovation take a detour now that airlines are focused on cost reduction? Henry Harteveldt explains in The Case for Innovation During Disruption.
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Leverage CPQ to Transform Sales for High-Tech

The stakes are growing for tech companies to sell smarter. CapGemini explains in The B2B Imperative: Leverage CPQ to Transform Sales for High Tech.
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Reshaping the RTDP UI

Learn how customers have influenced the RTDP user interface to make managing availability even better. Fine out what's new in Reshaping the RTDP UI.
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Technology Investments that Support Sales Reps

What does it take to win today? Nicole France of Constellation explains Winning Requires Acceleration: Technology Investments that Support a Sales Rep's New Normal
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Enterprise AI Implementation: Theory vs Practice

How far along is your organization in adopting AI-based tools? PROS Chief AI Strategist Michael Wu, Ph.D. discusses Enterprise AI Implementation: Theory vs. Practice.
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Fireside Chat with Air Canada

Learn what initiatives Air Canada is taking to turn around the industry in Road to Recovery: Fireside Chat with Lucie Guillemette, EVP and Chief Commercial Officer.
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How PROS Solutions Enable Digital Selling

How do businesses master digital commerce, quickly? Greg Davoll, Senior Director of Product Management, explains in How PROS Solutions Enable Digital Selling.
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How User Experience takes Flight at PROS

Learn how PROS is helping airlines spend more time on strategy and less on tasks. Join us for How User Experience Takes Flight at PROS.
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Intelligent Pipeline and Quoting Systems

Why CPQ is so critical now. Eric Willig of Avalara explains in Intelligent Pipeline and Quoting Systems: The Machine That Drives Sales and Sustained Growth.
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Shopping and Pricing Solutions that Bring Business Strategy to Life

Getting tangled up in complicated search traffic? Join us for Distribute Shopping and Pricing Solutions That Bring Your Business Strategy to Life.
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The Next Normal in Aviation

What should airlines prioritize now? IBM's Dee Waddell explains in The Next Normal in Aviation: Accelerate Recovery and Emerge Stronger.
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Pitfalls to Avoid during Digital Transformation

Around 70% of digital transformation efforts fail. Don't be one of them. Debbie Wiggins of Essity explains Pitfalls to Avoid on Your Digital Transformation Journey.
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Fireside Chat with Azul Airlines

Learn what unique strategies Azul Linhas Aereas Brasileiras is taking to recover from COVID-19 in Road to Recovery: Fireside Chat with Abhi Shah.
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Pricing Foundations with Craig Zawada

Pricing is a powerful lever if you know how to use it and where to apply it. Learn more in Pricing Foundations With Craig Zawada 1 & 2.
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How to Develop High Performing Sales Teams

Buying cycles getting more complex? Join EY's Chris Hergesell for Sales Hacks: Tips on How to Develop High Performing Sales Teams.
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Driving Change in the Digital Era

How to embrace change and apply it to your organization. Carlos Dominguez of Sprinklr explains in Driving Change in the Digital Era.
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Breaking Down Walls Between Sales and Pricing

Working together to deliver wins for the buyer and the business. Learn how in Sales and Pricing: Breaking Down the Walls That Divide Us.
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Driving Innovation Through PROS Airline Retailing

Capturing demand is all about how well you connect with your customers. Linda Havens explains in Driving Innovation Through PROS Airline Retailing.
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Revenue Management Re-Building the Business Case

Preparing now for dynamic pricing later. Karl Isler and Justin Jander discuss Revenue Management: Re-Building the Business Case
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Driving Innovation through PROS RM and RTDP

How do you navigate extreme demand fluctuations? Justin Jander explains in Driving Innovation Through PROS Revenue Management and Real-Time Pricing.
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Enabling Pricing Excellence through Analytics

Acing pricing with analytics. Bhargav Mantha of ZS explains in Enabling Pricing Excellence Through Analytics.
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Driving Innovation through PROS GSO

Blaze a new trail forward with smarter group sales tied into your eCommerce. Asmita Aggarwal explains in Driving Innovation Through PROS Group Sales Optimizer.
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The Future is Air Cargo

Move forward with a smart air freight strategy that delivers sustainability and agility. Joe Kasenchak of PROS explains how in The Future of Air Cargo.
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Driving Adoption of Pricing Guidance

Does your sales team trust your guidance recommendations? We can help with that. Join us for Driving Adoption of Pricing Guidance.
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Dynamic Pricing: It’s Alive

What can our dynamic science do for your business? Our team explains PROS dynamic pricing and the science behind it in Dynamic Pricing: It's Alive.
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Omnichannel Commerce: Turning Pain into Gain

B2B self-serve experiences went from "nice to have" to "must have" overnight. John Bruno of PROS explains in Omnichannel Commerce: Turning Pain into Gain.
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Make Your Project a Success: Airline ‘Must Haves’

Keep your project implementation on course. Lauren Petty of PROS explains what you need to know in Make Your Project a Success: Airline "Must Haves"
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