Accelerating Group and Corporate Sales with the PROS Platform
PROS is ready to support your airline sales team to drive group and corporate travel with the PROS Platform for Travel. Drive pricing and quoting powered by business AI.
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Airlines
PROS latest content for the airline and travel industries.
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PROS Platform for Travel: Optimized Offers for Every Channel
PROS is ready to support your airline in the transition to customer-first retailing with the PROS Platform for Travel. Simplify airline revenue management, distribution, sales, and digital retail.
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Creating Dynamic Airline Offers with the PROS Platform for Travel
PROS is ready to support your airline distribution team with industry leading shopping, pricing, and airline distribution with the PROS Platform for Travel. Drive airline dynamic offers.
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Azores Airlines Scales Innovation and Revenue with PROS Dynamic Offers, Digital Retail, and airTRFX
Discover how Azores Airlines accelerated digital growth and pricing innovation with PROS Dynamic Offers, Digital Retail, and airTRFX.
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Offer Optimization in Times of Turbulence: Navigating Tariffs and Demand Shifts with AI
Discover how airlines can navigate macroeconomic shifts and evolving demand using AI-driven offer optimization, dynamic pricing, and POS-based strategies to stay agile and profitable.
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A Value Path to Offer and Orders
Discover how AI is transforming airline retailing and uncover strategies to boost revenue, enhance customer experiences, and add more value for both your airline and its passengers.
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Transforming Airline Retailing: A Value Path to Offers and Orders
Explore the critical role of AI in transforming airline retailing, and learn strategies to increase revenue, improve customer experiences, and create more value for your airline and your passengers.
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The Cost of Inertia in Airline Retailing
Airlines still struggle with legacy systems, missing out on dynamic pricing and revenue gains. Discover how to break free and optimize offers without a full overhaul.
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Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy
Tariffs can disrupt pricing strategies, but businesses that embrace dynamic pricing and data-driven decisions can stay ahead. Here’s how.
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Top Predictions and Trends Driving Airline Retailing and Commerce in 2025
Discover the future of airline retailing with top predictions and emerging trends, including AI-driven dynamic pricing, continuous pricing models, and advanced offer management strategies.
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Roadmap to Retail Transformation: Owning the Next Generation of Offer
The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.
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PROS Platform Travel Fall Release 2024
PROS Travel Platform Fall Release 2024 enhances airline Offer Management with better forecasting, pricing flexibility, and personalized marketing tools.
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The AI Price Advantage: Unlocking Pricing Efficiency with AI
Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.
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Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy
Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.
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Power Your Business with PROS AI
From streamlining processes to predicting market trends and optimizing pricing, PROS AI empowers businesses and employees to outperform.
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The Indexing of Google Flights: The Empire Strikes Back - Part I
Discover how Google Flights indexes airline ticket prices and the implications for pricing strategies in the travel industry. Learn key insights on data transparency.
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The Indexing of Google Flights: The Empire Strikes Back - Part II
Explore how Google Flights price indexing influences airline revenue management, impacts consumer behavior, and changes the landscape for competitive pricing strategies in the travel industry.
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How Cyprus Airways improves website conversion with PROS Shopping
Cyprus Airways adopts PROS Offer Creation solutions to improve website flight search and shopping.
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Offer and Order – Looking to 2025 and beyond
The airline industry is advancing towards modern retailing. This whitepaper by Travel in Motion and PROS explores the transition to Offers and Orders, with insights from Air Europa, and Lufthansa.
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How Bing Contributes to Breeze’s SEM 2024 Strategies
Breeze Airways boosted bookings and revenue by incorporating Bing into its 2024 SEM strategy, achieving an 11% increase in conversions, 19% rise in CTR, and 18% growth in ROAS.
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