Accelerating Group and Corporate Sales with the PROS Platform

PROS is ready to support your airline sales team to drive group and corporate travel with the PROS Platform for Travel. Drive pricing and quoting powered by business AI.

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PROS Platform for Travel: Optimized Offers for Every Channel

PROS is ready to support your airline in the transition to customer-first retailing with the PROS Platform for Travel. Simplify airline revenue management, distribution, sales, and digital retail.

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Creating Dynamic Airline Offers with the PROS Platform for Travel

PROS is ready to support your airline distribution team with industry leading shopping, pricing, and airline distribution with the PROS Platform for Travel. Drive airline dynamic offers.

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PROS Platform Travel Fall Release 2024

PROS Travel Platform Fall Release 2024 enhances airline Offer Management with better forecasting, pricing flexibility, and personalized marketing tools.

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The AI Price Advantage: Unlocking Pricing Efficiency with AI

Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.

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Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy

Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.

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Power Your Business with PROS AI

From streamlining processes to predicting market trends and optimizing pricing, PROS AI empowers businesses and employees to outperform.

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The Indexing of Google Flights: The Empire Strikes Back - Part I

Discover how Google Flights indexes airline ticket prices and the implications for pricing strategies in the travel industry. Learn key insights on data transparency.

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The Indexing of Google Flights: The Empire Strikes Back - Part II

Explore how Google Flights price indexing influences airline revenue management, impacts consumer behavior, and changes the landscape for competitive pricing strategies in the travel industry.

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How Cyprus Airways improves website conversion with PROS Shopping

Cyprus Airways adopts PROS Offer Creation solutions to improve website flight search and shopping.

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Offer and Order – Looking to 2025 and beyond

The airline industry is advancing towards modern retailing. This whitepaper by Travel in Motion and PROS explores the transition to Offers and Orders, with insights from Air Europa, and Lufthansa.

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How Bing Contributes to Breeze’s SEM 2024 Strategies

Breeze Airways boosted bookings and revenue by incorporating Bing into its 2024 SEM strategy, achieving an 11% increase in conversions, 19% rise in CTR, and 18% growth in ROAS.

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The Future of Ancillary Revenue Optimization

Ancillary sales increase revenue per passenger. Learn about the future of ancillary optimization and how PROS helps airlines optimize ancillary revenue streams with AI-driven offer optimization.

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Florian Martin on Lufthansa Group’s Journey Toward Offers & Orders and Modern Retailing

Learn about Lufthansa Group’s revenue management and pricing strategy and the airline’s evolution toward modern retailing.

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China Southern Airlines on the Success of Their Long-Term Partnership with PROS

China Southern Airlines shares what PROS solutions they use and what makes their partnership with PROS a success.

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flydubai on the Role of AI in Revenue Management and the Successful Partnership with PROS

flydubai shares the PROS solutions they use for revenue management and flight shopping, the role of AI in airline RM, and what makes the partnership with PROS successful.

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Aeromexico Enhances Forecasting and Optimization by Leveraging PROS RM Solutions

How Aeromexico implements PROS solutions to overcome forecasting challenges and achieve next-generation revenue management.

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Turkish Airlines Adopts PROS Willingness-to-Pay to Improve Forecast Accuracy and Move Toward Dynamic Pricing

Learn how Turkish Airlines implemented PROS Willingness-to-Pay Solution and improved revenue management.

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How Turkish Airlines Improves Group Sales Strategy with PROS GSO Solution

Turkish Airlines takes us through the challenges PROS GSO solution helped them overcome and what benefits it brought to their group sales strategy.

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Hawaiian Airlines: The Benefits of Willingness-to-Pay and the Future of Offers & Orders

Hawaiian Airlines shares their implementation journey with PROS RM and Willingness-to-Pay, and their view on the future of Offers & Orders.

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PROS latest content for the airline and travel industries.