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Guiding Principles for Agentic AI: A Framework for the Future of PROS AI Agents

Discover PROS six guiding principles for Agentic AI. Goal-oriented, adaptive, and responsible agents designed to drive business outcomes with trust and scalability.
Artificial Intelligence

Agent-Washing: How to Spot Hype and Separate Buzzwords from Real Agentic AI

Learn how to identify agent-washing in AI marketing, spot misleading buzzwords, and evaluate whether a system truly delivers autonomous, agentic capabilities.
Artificial Intelligence

Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management

Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.
Artificial Intelligence

Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Explore the top predictions and trends shaping airline retailing in 2025, including AI-driven dynamic pricing, offer management, personalization, and cost-optimized distribution.
Artificial Intelligence

The AI Price Advantage: Unlocking Pricing Efficiency with AI

Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.
Artificial Intelligence