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Guiding Principles for Agentic AI: A Framework for the Future of PROS AI Agents

Discover PROS six guiding principles for Agentic AI. Goal-oriented, adaptive, and responsible agents designed to drive business outcomes with trust and scalability.
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From Principles to Proof: PROS AI Agents in Action

Discover how PROS AI Agents deliver enterprise-grade automation and decision intelligence for pricing and selling workflows with transparency and trust.
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Agent-Washing: How to Spot Hype and Separate Buzzwords from Real Agentic AI

Learn how to identify agent-washing in AI marketing, spot misleading buzzwords, and evaluate whether a system truly delivers autonomous, agentic capabilities.
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Outthink, Outpace, and Outperform the Market with Agentic AI

Discover how agentic AI empowers sales teams to outthink, outpace, and outperform the market by automating decisions and adapting to real time changes.
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TEST_Soaring High: How AI is Revolutionizing Aviation in 2025

Discover how AI is transforming aviation in 2025—enhancing safety, reducing emissions, optimizing air traffic, and personalizing passenger experiences. Explore the future of intelligent flight.
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Dealing With AI Biases Part 4: Fixing the Root Cause of AI Biases

Explore the root causes of AI biases, including data collection and choice architecture. Learn strategies to identify and mitigate these biases for more accurate and ethical AI systems.
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Dealing With AI Biases Part 3: Emergent Biases in Operational Models

Explore how emergent biases arise during machine learning training, even with unbiased data. Understand their origins, detection challenges, and strategies to mitigate their impact on AI models.
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Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management

Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.
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Dealing With AI Biases Part 2: Inherited Biases Within Your Data

Explore how biases in training data affect AI systems and learn strategies to identify and mitigate these inherited biases for more ethical and accurate machine learning models.
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Dealing with AI Biases Part 1: Acknowledging the Bias

Discover how AI biases emerge, why they matter, and how to address them. Learn about biased data, explainable AI, and the steps to mitigate AI bias effectively.
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From Segmentation to AI: How Neural Networks are Revolutionizing Price Optimization

Discover how AI-driven neural networks outperform traditional segmentation models in price optimization, boosting revenue and adapting to market shifts in real time.
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Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Explore the top trends shaping airline retailing in 2025, including AI-driven dynamic pricing, offer management, personalization, and cost-optimized distribution. Discover how airlines can improve revenue and enhance passenger experiences.
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The Importance of Having an AI Adoption Strategy

This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.
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Perspective: Responsible AI for Pricing

Explore the importance of Responsible AI in pricing strategies. Learn how fairness, transparency, and reliability build trust and drive success in AI-driven pricing.
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Why are Neural Networks the future of B2B Pricing?

In the dynamic and competitive world of B2B markets, it is crucial to leverage AI. Learn why neural networks are the future of B2B pricing.
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The AI Price Advantage: Unlocking Pricing Efficiency with AI

Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.
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The PROS Platform for the Chemicals Industry

Respond to market volatility and protect margins with PROS AI for the chemicals industry. Get smart pricing, faster quotes, and optimized sales.
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