White Papers

Pricing is Key to Digital Selling Maturity

Download this White Paper to learn more about how to take advantage of AI and the increased affordability and fast payback of price optimization technology.

Winning in Turbulent Times

Turbulent times have made digital interactions vital for winning in B2B. In this white paper, learn how your business can light up digital channels to deliver.

B2B Digital Commerce: Understanding Customer Expectations

Download the white paper and learn how digitalization is changing interactions in B2B commerce and how transforming your pricing strategy is essential to digital transformation success.

NDC, AI and the Building Blocks of Airline Retail

Airline industry experts in the area of airline eCommerce from PROS and ATPCO share insights on NDC distribution (New Distribution Capability), AI and the building blocks of airline digital retail.

Breaking Down Willingness-to-Pay in RM

Buy-down is common pain point for airline revenue management analysts. Incorporating willingness-to-pay into revenue management forecasting and optimization drives revenue a greater price flexibility.

Airline Digitization: Expectations Meet Reality

Not all airlines are responding to new customer expectations in the same way. Read this white paper and learn more about the key gaps between airlines of different sizes and business models.

What B2B Buyers Want: A Survey of 1053 Purchasing Professionals

44% of B2B buyers will transact more than half their purchases digitally by 2020. Get an inside look into B2B buying professionals' perspectives on speed, personalization, and intelligence.

The Art of the Possible in Airline Dynamic Pricing

Deep dive into the future of airline revenue management systems with different approaches to dynamic pricing, including the implementation of fare strategies to influence OD availability.

Dynamic Overbooking: Cancellations and No Shows for Maximum Revenue

Pricing Software and the Chief Sales Officer

The Critical Variables in Service Parts Pricing: Understanding Willingness-to-Pay

Understand how service parts manufacturers & distributors achieve outstanding returns through understanding of their customers’ willingness-to-pay. Learn how PROS makes this happen.

When the Sky Isn’t the Limit: The Reality of Modern Airline Retail

PROS partnerships with Phocuswire to explore the retail journey of several global airlines. A deep dive into the organizational and tech transformations that accelerate airline retail strategies.

How Distributors are Managing Online vs. Offline Pricing Challenges

Customers are increasingly demanding historical sales and pricing practices to a digital environment. However, some industry players appear reluctant to adapt to those changes. Learn more.

Making Partner Airlines True Retailers with PROS Real-Time Dynamic Pricing

The importance of airline partnerships has grown consistently over the past twenty years, and PROS Real-Time Dynamic Pricing has continued to evolve to meet the demands of a shifting industry.

How Industrial Distributors Can Double their Profits in Complex Contract Negotiations

In this white paper you would find out how industrial distributors can double their profits by properly managing complex contract negotiations.

Scientific Pricing to Win Group Sales

In order to capture incremental revenue and be confident in group pricing, airlines also need a data science-driven approach.

Pricing in the Food Industry: A Powerful Lever to Increase Revenue and Margins

Are Cargo Companies Missing a Critical Capability?

Dynamic Capacity Sharing Models in Airline Revenue Management