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ChatGPT vs. Google: Decoding URL Sourcing for Flight Searches

Explore how ChatGPT flight search is reshaping airline SEO. Learn key sourcing differences from Google and how to optimize flight pages for AI-driven visibility.
Airline Retailing

Can Flight Search Initiation Be Used as a Proxy for Flight Bookings?

This study shows how Flight Search Initiation (FSI) can serve as a strong proxy for bookings when airlines lack access to reliable eCommerce data.
Airline Retailing

Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.
Airline Retailing

Offer Optimization in Times of Turbulence: Navigating Tariffs and Demand Shifts with AI

Discover how airlines can navigate macroeconomic shifts and evolving demand using AI-driven offer optimization, dynamic pricing, and POS-based strategies to stay agile and profitable.
Airline Retailing

Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management

Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.
Airline Retailing

Transforming Airline Retailing: A Value Path to Offers and Orders

Explore the critical role of AI in transforming airline retailing, and learn strategies to increase revenue, improve customer experiences, and create more value for your airline and your passengers.
Airline Retailing

The Rise of AI Flight Search Engines: Could LLMs Reshape Airlines’ Traffic Acquisition Trends?

Discover how AI flight search engines like ChatGPT are reshaping airline traffic trends, boosting high-intent searches, and creating new SEO opportunities for airlines in the AI-driven era.
Airline Retailing

The Cost of Inertia in Airline Retailing

Airlines still struggle with legacy systems, missing out on dynamic pricing and revenue gains. Discover how to break free and optimize offers without a full overhaul.
Airline Retailing

Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Explore the top trends shaping airline retailing in 2025, including AI-driven dynamic pricing, offer management, personalization, and cost-optimized distribution. Discover how airlines can improve revenue and enhance passenger experiences.
Airline Retailing

Agentic AI: The Next Leap in Airline Offer Creation and Revenue Management

Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.
Airline Retailing

Roadmap to Retail Transformation: Owning the Next Generation of Offer

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.
Airline Retailing

Florian Martin on Lufthansa Group’s Journey Toward Offers & Orders and Modern Retailing

Learn about Lufthansa Group’s revenue management and pricing strategy and the airline’s evolution toward modern retailing.
Airline Retailing

China Southern Airlines on the Success of Their Long-Term Partnership with PROS

China Southern Airlines shares what PROS solutions they use and what makes their partnership with PROS a success.
Airline Retailing

flydubai on the Role of AI in Revenue Management and the Successful Partnership with PROS

flydubai shares the PROS solutions they use for revenue management and flight shopping, the role of AI in airline RM, and what makes the partnership with PROS successful.
Airline Retailing

Aeromexico Enhances Forecasting and Optimization by Leveraging PROS RM Solutions

How Aeromexico implements PROS solutions to overcome forecasting challenges and achieve next-generation revenue management.
Airline Retailing

Turkish Airlines Adopts PROS Willingness-to-Pay to Improve Forecast Accuracy and Move Toward Dynamic Pricing

Learn how Turkish Airlines implemented PROS Willingness-to-Pay Solution and improved revenue management.
Airline Retailing

Hawaiian Airlines: The Benefits of Willingness-to-Pay and the Future of Offers & Orders

Hawaiian Airlines shares their implementation journey with PROS RM and Willingness-to-Pay, and their view on the future of Offers & Orders.
Airline Retailing

Travel in Motion’s View on the Airline Industry’s Transformation to Modern Retailing

Hear Travel in Motion’s view on the airline industry’s journey to Offer and Order management, and how providers like PROS help support it.
Airline Retailing

TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence

Learn how TAP Air Portugal combines PROS revenue optimization solutions to automate processes and increase passenger revenue.
Airline Retailing

How airBaltic is Driving Seat Revenue with AI-Powered Dynamic Ancillary Pricing

airBaltic leverages PROS AI-powered Dynamic Ancillary Pricing solution to automate ancillary pricing and optimize revenue.
Airline Retailing

Commercial Autonomy: The Roadmap to Modern Airline Retailing

The digital retail transformation in the airline industry requires the adoption of AI-powered modular platforms for offer and order management that enable offer optimization and dynamic pricing.
Airline Retailing

airBaltic: Driving Revenue and Improving the Customer Digital Experience with PROS

airBaltic improves flight shopping accuracy and boosts ancillary revenue with PROS Offer Creation and Retailing solutions
Airline Retailing

PROS and Skyscanner: Guide to Offer Optimization via Metasearch

Unlock the potential of metasearch engines for modern airline retailing with PROS and Skyscanner. Optimize offers and expand market reach, enhancing the traveler experience and driving revenue.
Airline Retailing

Key strategies for implementing airline dynamic pricing – Part I

Removing RBDs and class-based pricing is a critical step toward airline offer and order management. Airline dynamic pricing enables better customer segmentation, while opening new revenue streams.
Airline Retailing

PROS Revenue Management and Group Sales Solutions to Drive Dynamic Strategies and Revenue Growth at Saudia

Saudia selects PROS Revenue Management and Group Sales solutions, embracing leading AI to maximize revenue and drive continued growth.
Airline Retailing

From Optimal Price to Issued Ticket: How Airline Dynamic Pricing Really Works

Discover how airlines turn optimal prices into tickets using real-time dynamic pricing—and why legacy systems are holding some carriers back.
Airline Retailing

Global airline increases passenger revenue with willingness-to-pay forecasting

Learn how a major global carrier is leveraging PROS willingness-to-pay to forecast based on customer price sensitivity, not class availability, and prevent revenue dilution.
Airline Retailing

The Value of Airline Offer Management

On the path to modern airline retailing carriers must build their roadmap to Offers and Orders focusing on offer management and value generation outside of the PSS.
Airline Retailing

Key Insights for Driving AI Innovation in Airline Retailing

Learn how AI-powered revenue optimization technology is the driving force for modern airline retailing.
Airline Retailing

5 Considerations When Upgrading Your RM System

Building a future-proof revenue management organization that meets the needs of modern airline retailing means investing in not only AI, but also your talent.
Airline Retailing

Key capabilities for RM confidence amid market volatility

Learn about the key features and capabilities RM teams need to avoid spill and drive the revenue success of their airline.
Airline Retailing

4 Tactics to Master Airline Merchandising

4 tactics for airlines to master airline merchandising and grow ancillary revenue. Boost ancillary sales of a-la-carte products to increase revenues and drive customer satisfaction.
Airline Retailing