Many distributors are faced with the reality that the way they buy, sell, and engage with customers has changed and continues to do so. Since COVID entirely disrupted the market, distributors must renew their focus on digital strategies in order to grow the business, be competitive and meet the demands of the market. The need for digital transformation has never been clearer.
Moving forward with this transformation depends on where you are in terms of responding to the changes in the market:
- Short-term: survival
- Mid-term: sales enablement
- Long-term: optimization
In our latest ebook, Accelerating the Move to Digital for the Distribution Industry, we describe the major characteristics of each phase and outline what distributors must do to survive and thrive in their ongoing move to doing business digitally.