Spurred by the pandemic, the way we buy, sell, and engage with customers has changed and continues to do so. Yesterday’s business plans are now irrelevant. Businesses must renew focus on digital strategies in order to grow the business, be competitive and meet the demands of the market. The need for digital transformation has never been clearer.
But when uncertainty is the only certainty, how should companies respond?
Well, it depends on where you are in terms of responding to the changes in the market:
- Short-term: survival
- Mid-term: sales enablement
- Long-term: optimization
In our latest ebook, Accelerating the Move to Digital, we describe the major characteristics of each phase and outline what businesses must do to survive and thrive in their ongoing move to doing business digitally.