Join Aditi Mehta, Solution Strategy Director and the newest addition to the PROS travel team, Mike Slone, Principal, as they discuss the evolution of retailing for airlines. Digital retailing is the next frontier for airlines. It is the combination of art and science to create a simple, yet relevant and frictionless customer experience. Behind great retailing is a flexible, continuous process of data collection, testing, automation and offer optimization — all to deliver a seamless customer experience from start to finish.
Other content in this Stream

By optimizing how travelers search for flight airlines can make shopping and booking more intuitive and increase website conversion.

Airline eCommerce is at the forefront of airline recovery post COVID-19 and being key to generating airline revenue. Explore capabilities around airfare shopping to drive demand and direct bookings.

Airlines enable offer optimization by bringing science and control to airline retail. Airline retailing is a flexible process of data collection, testing, automation to enhance the customer experience
PROS is ready to support your airline distribution team with industry leading shopping, pricing, and airline distribution with the PROS Platform for Travel. Drive airline dynamic offers.

Airfare repricing is often a complex and manual process for airlines. An average of 20% of travelers initiate trip changes and 55% report experiencing a travel disruption.

Elton D’Souza, TAP Portugal’s Senior Vice President, Network & Revenue Management, discusses how Revenue Management software enables airlines to give customers the choices they want.
3 Best practices to dynamically create, price, and distribute airline offers. Enable total offer management through best-in-class retail capabilities using PROS Dynamic Offers powered by PROS science.

To improve the customer experience, airlines are implementing various digital initiatives. PROS and ATPCO discuss how the NDC standard can help airlines enhance eCommerce and become better retailers.
Not all airlines are responding to new customer expectations in the same way. Read this white paper and learn more about the key gaps between airlines of different sizes and business models.

Watch the video and learn how PROS is transforming the digital retail experience for airlines with its latest end-to-end eCommerce solution, PROS Retail for Airlines.

Offer optimization cuts through the challenges airline’s face and delivers fast, accurate results. To guide your journey to offer optimization, learn the PROS approach in this quick video series.
Airline eCommerce requires flexible merchandising capabilities and digital retail techniques to optimize offers and user experience. Learn more.
PROS partnerships with Phocuswire to explore the retail journey of several global airlines. A deep dive into the organizational and tech transformations that accelerate airline retail strategies.

Outperform 2018 presentation: In Closing: Powering Airline Modern Commerce. Watch now

Еxplore how airlines can boost ancillary revenue by designing flexible merchandising strategies and experimenting with a-la-carte ancillaries, seat map pricing and retailing techniques.

Airline ancillaries are a major revenue-generator for the industry, but many airlines face roadblocks when growing ancillary revenue. Learn how to refine your strategy and increase sales.

Learn how PROS price management tools boosted TAP Air Portugal’s market agility igniting exponential growth.

To guide your airline’s journey to offer optimization, the PROS Solution Marketing team, Aditi Mehta and Stanislava Yordanova, have outlined the PROS approach in two quick videos.
4 tactics for airlines to master airline merchandising and grow ancillary revenue. Boost ancillary sales of a-la-carte products to increase revenues and drive customer satisfaction.

The art of digital retail includes a variety of strategies for ancillary sales. Airline eCommerce tactics require relevance, differentiation and seamless user experience. Learn more.