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B2B Buyers Increasingly Seeking Digital Purchasing & Personalised Experiences

Jonny Williamson,

B2B buyers are more likely to purchase from vendors that offer digital self-serve purchasing channels, are quick to respond to buyer inquiries, provide personalised and consistent pricing and offer a transparent view of inventory.

Procurement and purchasing leaders have steadily been shifting purchasing from traditional reliance on sales reps to self-serve ordering through digital channels, and Covid-19 has dramatically accelerated this shift.

That’s the headline finding of the Covid-19 B2B Buying Trends Report, published this week by PROS, a provider of AI-powered sales tools.

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