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Airlines & Travel: Revenue Management
Optimize for Every Flight in Every Market
Forecast demand, predict willingness-to-pay, and outsmart market shifts.
Inform smarter pricing decisions and maximize revenue potential with PROS Revenue Management—trusted by airlines worldwide to deliver accurate, detailed forecasts that adapt to market dynamics.
- Fast, Accurate Forecasts
- 5-Step Optimization
- Prioritize Flights, Minimize Noise
- Smarter Segmentation
Don’t miss revenue opportunities—quickly forecast market changes with real-time data. PROS forecasting methodology helps you drill down into bookings, cancellations, and no-shows to spot emerging trends.
Maximize revenue performance with a proven, 5-step optimization process. PROS RM determines the ideal passenger mix, bid prices, and inventory controls—helping you make every departure as profitable as possible.
Reduce noise, automate tasks, and focus on what matters. PROS RM is built for management by exception, showing analysts only the most relevant data—so you can work more efficiently, boost productivity, and make better, faster decisions.
Forecast at an unmatched granular level across 11 dimensions for more accurate demand predictions, smarter segmentation, and better revenue decisions.
2-3%
Average Revenue Uplift
>25%
Boost in Forecasting Accuracy
+30%
Increase in Analyst Efficiency
AI & Science
Willingness-to-Pay Forecasting
Our AI-based Bayesian hierarchical forecasting technique has proven its ability to learn and quickly adapt to rapidly changing markets and provide insights into customer price sensitivity.
Dynamic Programming
Maximize revenue by using forecasts of expected demand and flight capacity. Unlike traditional methods, the dynamic program doesn’t assume low demand will come before high demand. Instead, it uses forecast information to find the best possible solution.
Operational Efficiency
Airline Operations Research and Science teams can confidently rely on PROS RM data to improve airline operations and decision-making.
Integrations
PROS Revenue Management offers seamless integrations with Passenger Service Systems (PSS), Competitive data providers, Revenue Accounting providers, ATPCO, Availability engines, and more, ensuring smooth operations and real-time synchronization across applications.
We have a very long relationship. More than 30 years now. And I have to say it’s been a very collaborative relationship. We have worked over the years on many system improvements and new systems, new concepts that we collaboratively engineered with PROS, and we’ve built very strong partnerships, so the relationship becomes really personalized.
Richard Cléaz-Savoyen
Managing Director, Revenue Optimization
Features
Willingness-to-Pay Forecasting
Maximize revenue and reduce buy-down loss by focusing on passenger value, not class codes—and pave the way for continuous dynamic pricing. Improve demand accuracy with a forecasting approach that prioritizes recent trends and quickly learns from past and upcoming flight data.
Willingness-to-Pay Optimization
Determine the lowest efficient class and sell more seats in higher classes, even on flights that aren’t full. Set the lowest price that still drives revenue but helps prevent customers from buying cheaper tickets.
Network Optimization
Find the right passenger mix to maximize capacity and revenue across your network. Accurately value each O&D, calculate bid prices, and determine the best fare mix for every departure. With proven optimization technology, achieve revenue-optimal bid prices or segment allocations, and decision support to drive better business outcomes.
Dynamic Programming
Achieve more accurate and effective optimization with dynamic programming, which adjusts demand over time by considering how each decision impacts future outcomes.
Fare Valuation
Set more accurate fares and increase revenue by leveraging real-time pricing data. Adapt quickly to market changes with minimal need for influences and manual effort.
Analyst Workflows
Focus on what’s most important with easy-to-understand workflows built on “manage by exception.” Start analysis at a higher level and then quickly drill down on your markets, so you can easily interpret data and take action.
Many Airlines. Diverse Business Needs. Scalable RM for Airlines of All Sizes.
Point-to-Point Airlines
Whether you are a multi-hub carrier or an airline with significant point-to-point traffic, get the precise forecasting you need, at the level of detail you need. Capture price-sensitive demand and improve revenue with advanced bid price controls and AU strategies.
Origin & Destination Airlines
Stay competitive with advanced forecasting and optimization built for complex networks. Our Willingness-to-Pay technology reduces revenue loss from buy-downs and enables the PROS class-free approach to RM—helping you maximize profitability across your entire network.
Book a Demo With An Outperformance Expert
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
Additional Resources
What is Airline Revenue Management?
Revenue management is the science of offering the right product, at the right price, to the right customer, at the right time. It uses algorithms to adjust pricing based on demand and willingness to pay.
- Read more
How Willingness-to-Pay is Changing Airline RM Forever
Why is Willingness-to-Pay exciting? It enables RBD-less, class-free revenue management, supports AI-driven dynamic pricing, and brings airlines closer to true offer optimization and modern retailing.
- read more
TAP Air Portugal and PROS Partner for the Future of Airline RM
Watch Mario Cruz, Chief Commercial and Revenue Officer at TAP Air Portugal, share how the airline’s long-standing partnership with PROS is helping them unlock value and prepare for the future of revenue management.
- watch video