Digitizing the Sales Process for the New B2B Buyer

John Bruno,

It’s almost 2022, and that means the debate is over: We know that deals are won and lost based on customer experience. With that level of certainty, the perception gap of customer experience between businesses and their customers is nothing shy of shocking; Accenture found that 80% of brands think they deliver a superior customer experience, but only 8% of their customers agree. That means that businesses either don’t know how to offer a satisfactory customer experience or are completely out of touch with their buyers.

To consistently provide a great sales experience, B2Bs need to keep a pulse on their customers across multiple channels. By creating an omnichannel sales strategy, businesses can bridge that gap between the service they think they’re offering and the service their customers actually need. Here are some top considerations for orchestrating a holistic B2B sales approach.

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