How to Avoid Living or Dying by the ‘Peak’

Valerie Howard,

We are now in the midst of the peak buying period (October-December). It’s undoubtedly an important time of year for all retailers. Traditionally, it’s a time of heightened sales around the holidays that has consumers flocking to their devices or the storefront. But for some retailers, the majority of their revenue is made during this time, which means that the life and death of their business is largely dependent on their success during these few months. The challenge is that many retailers have got into the habit of trying to draw attention to themselves through offering deep discounts to customers during this period – making the climb back from red to black (i.e. back to profitability) even more challenging.

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