Press Release

Malév Hungarian Airlines Selects PROS Revenue Management

HOUSTON and BUDAPEST, March 23, 2011 – PROS Holdings, Inc. (NYSE:PRO), the world leader in pricing and revenue management software, today announced Malév Hungarian Airlines has licensed the PROS Revenue Management Solution. Malév, the national carrier of the Republic of Hungary, operates scheduled flights to 67 cities in 35 countries, independently and through its code-sharing airline partners.

Malév ( plans to implement the PROS revenue management forecasting and optimization modules, coupled with sophisticated decision-support tools. These solutions provide Malév with a host of competitive advantages as it formulates its revenue management and pricing strategies. With PROS, Malév will optimize inventory with the appropriate fare mix and evaluate the right pricing based on demand.

“Following an extensive solutions review from companies across the globe, Malév selected the PROS 6 Revenue Management Solutions based on its state-of-the-art technology,” said Malév Revenue Management and Pricing Director Christophe Viatte. “We evaluated technologies that could provide additional capabilities for our business and also grow with us as we expand our operations around the world. PROS was the clear winner.”

“As Malév continues to enhance its operations, we were looking for the best, most reputable revenue management solution to meet our extensive requirements and accommodate our growth plans,” said Malév CEO Martin Gauss. “Like other airlines around the world, we’re focused on long-term profitability and viability in this highly competitive industry. Based on our assessment, the PROS solutions will enable us to gain far greater visibility into our passenger segments, which helps us to achieve our revenue management goals.”

“We are proud to forge this new relationship with Malév Hungarian Airlines,” said PROS Vice President John Billings. “Airlines around the globe use PROS Revenue Management because it provides the most advanced solutions in the industry. We enable customers to counteract revenue spiral-down associated with low-fare competition; forecast passenger demand in changing marketplaces; optimize the most profitable mix of booking-class allocations; and promptly react to competitors’ fare actions. As evidenced by PROS implementations around the world, we will work closely with Malév to ensure they reap the benefits of this system.”

For more information about PROS RMS and the other products in the PROS Revenue Management Suite, visit

About Malév Hungarian Airlines

Malév Hungarian Airlines is the national airline of the Republic of Hungary. With its scheduled passenger, cargo and charter operations, Malév is acknowledged as one of the leading airlines in the Central-Eastern European region. The carrier offers the largest number of directly accessible destinations from it base in Budapest. Malév is the market leader airline in Hungary, carrying more than 3 million customers on scheduled flights a year. The airline market position is primarily due to its excellent timetable, internationally acknowledged onboard services, modern fleet and solid reliability. Malév Hungarian Airlines was named Best Airline Eastern Europe at the 2010 World Airline Awards. It is a member of the world’s leading airline alliance, oneworld. As a full-right member it provides its customers with all the services and benefits of the alliance. To learn more, visit the website at



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