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MS Dynamics World: PROS introduces Smart CPQ to Microsoft Dynamics CRM market with new integration

MS Dynamics CPQ

March 10, 2015-

By Jason Grumpert

Big data software company PROS is entering the MS Dynamics CRM market with its Smart CPQ product, which will now be available from within the native Dynamics CRM interface.

PROS stresses its data-driven analytics, automation, and intelligence pedigree to differentiate its CPQ (Configure-Price-Quote) offering. The company offers a range of sales and pricing related tools that optimize guidance for sales teams. The company acquired Cameleon CPQ in late 2013.

PROS Smart CPQ integrated with Microsoft Dynamics CRM provides pricing guidance, automated proposal creation, as well as guided selling, cross-sell and up-sell recommendations, according to the company.

The company was recently named to influential CRM analyst Paul Greenberg’s CRM Watchlist 2015 as an “Elite” (as was Microsoft). Greenberg described the Cameleon acquisition as “a great addition, and puts [PROS] in the cross hairs of a number of competitors in this space, among them Oracle, IBM-Sterling, Selectica, TDCI, and many others.”

The timing of the PROS CPQ announcement coincides with the company’s presence at Convergence 2015, where they will be the latest entry into a CPQ space that includes MS Dynamics channel veterans like Experlogix and Cincom.

“Every organization is searching for new ways to drive profitable growth in today’s increasingly competitive global market,” said PROS Chief Marketing Officer Patrick Schneidau. “At PROS, we combine analytics, automation and intelligence to deliver CPQ capabilities that redefine what companies should expect from a CPQ solution. By arming sales teams with product and pricing information, they’re able to negotiate from an informed position, develop targeted offers with profitable margins, and win the business with speed and accuracy. Our goal is to deliver exponential value and help companies provide even better experiences for their customers.”

PROS is a publicly-traded company with revenues of $194 million in 2014 and a market cap of about $690 million.

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