Press Release

PROS Appoints European Sales Executive to Lead Key Vertical Markets

Elsham to Focus on Manufacturing, Distribution and Services

HOUSTON and LONDON, April 19, 2011 – PROS (NYSE: PRO), the world leader in business-to-business pricing and revenue management software, today announced the appointment of Steven Elsham as PROS Regional Sales Vice President for Europe. Based at PROS European headquarters in London, Elsham reports to PROS Europe General Manager Wagner Williams.

Elsham will lead European-wide sales for new and existing customers in the company’s business-to-business vertical markets, including manufacturing, distribution and services.

“We continue to invest in our European operations as part of the strategic vision for growing the PROS customer base and footprint,” said Williams. “Steve Elsham brings to PROS more than 15 years of enterprise software sales and sales leadership experience in the European marketplace. His experience in consultative selling and breadth of knowledge about pricing and pricing software offer immediate benefits for our customers and prospects. Steve possesses the right combination of vision, team building and sales execution that will help us grow our European business, and we welcome him to our team.”

“I’ve witnessed significant and recent growth in market demand for prescriptive pricing due to the sizeable value case of such initiatives,” said Elsham. “I believe PROS is best positioned to ensure customer success through a low-risk delivery that helps to increase margins, expand market share and provide companies with business agility. I look forward to working with PROS customers and prospects in the coming months and years.”

Elsham joins PROS from the SAS Institute, where he was sales leader with more than 1,000 national accounts. Prior to SAS, he ran the CRM, strategic sourcing and price management business for SAP in the UK and Ireland. At SAP, he was also promoted to lead the local government and health cross-functional verticals.

For 13 years, he worked for Oracle in a series of increasingly responsible roles. He most recently directed sales for the company’s database and database options business in the U.K., Ireland, Israel and South Africa. Previously, he was head of CRM applications, with a combined team of sales, pre-sales, business development and marketing professionals. He also served as CRM sales manager and as global account director.

Elsham earned a degree in physics from The University of Manchester in the U.K.



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