Press Release

PROS Newest Innovations Add Prescriptive Pricing Enhancements, Optimization, Greater Transparency for Protecting Profitability

HOUSTON, December 6, 2011 – PROS® (NYSE: PRO), a world leader in pricing and revenue management software, today announced the newest innovations to its PROS Pricing Solution Suite. With the fall 2011 release, the new enhancements incorporate feedback from PROS business-to-business customers in the manufacturing, distribution and services vertical markets and now deliver even higher value.

“Our goal with each release is to enable our customers to outperform the market, with prescriptive pricing capabilities that deliver sustainable business results,” said PROS Senior Vice President, Products, Oscar Moreno. “In today’s volatile business climate, PROS puts the power of pricing directly into the hands of customers who are competing across the global landscape. With greater business insights and enhanced predictive capabilities, PROS provides customers with even greater agility as they cope with changing market conditions.”

With this release, PROS introduces rich new innovations:

  • Patent-pending elasticity capabilities enable price-setting based on probability of winning: Pricing professionals set prices for thousands and even millions of transactions each year, making it virtually impossible to avoid pricing missteps and profit leaks. With enhanced optimization capabilities now embedded in its software, PROS customers can set prices for B2B negotiations, balancing the dual goals of winning every deal and achieving maximum profitability.
  • Dynamic price recalculations protect profitability: With input cost fluctuations and volatile market conditions as the norm in today’s business climate, prices must keep pace to protect profitability. PROS dynamically recalculates prices the instant costs or market conditions change, which ensures customers are able to maintain profitable price points and remain competitive in the market.
  • Price guidance transparency offers greater insights on recommendations: Pricers gain immediate access to peer-group benchmarks, which adds critical context for understanding pricing recommendations and delivers greater confidence to sales during price negotiations.
  • Enhanced configurability developed with the user front and center: With its consistent delivery of enhanced, user-driven configuration tools, PROS enables pricing professionals to tailor their applications workspace to easily access and visualize critical data, as well as streamline pricing workflows without the requirement of IT resources. Customers using SAP can reduce their total cost of ownership by configuring business unit and geographic-specific price negotiation strategies with a single instance of PROS that can be deployed against multiple SAP instances. In addition, salespeople can now customize their interfaces on-the-fly to make adoption and navigation far easier.

The PROS solution suite includes PROS Scientific Analytics™, PROS Price Optimizer™ and PROS Deal Optimizer™. The three software modules seamlessly work together to support an organization’s pricing lifecycles, from identifying pricing opportunities, to optimizing and executing pricing strategies and sales quotes.

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