Press Release

PROS to Showcase Big Data Applications at APAC Innovation and Aftermarket Summit in Beijing

Goode Communications for PROS
Mark Kember
+44 (0)1491 873323

HOUSTON, June 17, 2013 – PROS® (NYSE: PRO), a big data software company, today announced its sponsorship of the APAC Off Highway Vehicles Innovation and Aftermarket Summit 2013. The event, scheduled for June 20-21 in Beijing, brings together leading experts in the automotive, construction and aftermarket industries to share their experiences and lead discussions on the future for the Off Highway Vehicles (OHV) sector across the Asia-Pacific region. 

The event takes place at the Renaissance Beijing Chaoyang Hotel, and includes presentations and seminars on the following themes:

  • The economy in China and the development of the OHV industry in 2013
  • The opportunities for competitive advantage and new market growth areas in the APAC region
  • The potential to increase operational pricing and sales efficiency, and improve aftermarket business
  • The advantages of co-operation with distributors to deliver both new vehicle sales and develop aftermarket business opportunities

“Organizations in the vehicle manufacturing and aftermarket parts industries operate on a global playing field where competition is unyielding,” said PROS Chief Marketing Officer Tim Girgenti. “These international powerhouses are looking for new ways to fuel growth, and big data applications for pricing and sales effectiveness provide incomparable impact. We look forward to sharing best practices, and demonstrating how manufacturers and distributors can monetize their data to outperform.”

“The market conditions in China are rapidly changing, with more focus on aftermarket parts as compared with new sales opportunities,” said Michael Zhang, Commercial Director at Advanced Analytic Services, a PROS reseller partner. “Working with PROS, companies in the automotive sector can dramatically increase their sales growth using big data and prescriptive analytics. At the event, we welcome the opportunities to discuss how companies can use their own big data to improve performance.”

About Advanced Analytic Services

Advanced Analytic Services is an information technology consultancy specializing in Business Analytics, Business Intelligence (BI), Data Warehousing, Big Data Platforms and Enterprise Performance Management solutions in Greater China and Southeast Asia. Hundreds of multinational clients, including over 200 Fortune 500 companies, count on Advanced Analytic Services to integrate and analyze information to evaluate business performance and drive enterprise value growth. For more information visit



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