SeeNews: US-based PROS acquires Bulgaria's Vayant Travel Technologies

August 4, 2017

SOFIA (Bulgaria), August 4 (SeeNews) – US-based cloud software company PROS Holdings announced on Friday it has acquired Sofia-based peer Vayant Travel Technologies for $35 million (29.5 million euro).

“Together with Vayant, PROS cloud solutions will enable airlines to maintain and leverage the integrity of their revenue management strategies and add powerful new modern commerce experiences for passengers,” Rob Reiner, Chief Technology Officer of PROS, said in a press release.

The combination of the two companies’ expertise creates an end-to-end offer optimization solution designed to help travel companies deliver personalized offers and expanded choices that drive loyalty and growth, PROS said.

“The combination of Vayant’s shopping, pricing and merchandising with PROS revenue management and real-time availability solutions provides extraordinary value to our customers and partners,” Eric Dumas, CEO of Vayant, said.

PROS Holdings provides price optimization, sales effectiveness, and revenue management software solutions. The company is listed on the New York Stock Exchange (NYSE).

Vayant Travel Technologies provides a sales offer creation platform for airlines. The company currently works with over 25 airlines.

($ = 0.8424 euro)