Three Pricing Lessons the Travel Industry Can Learn from B2Bs

Dr. Michael Wu,

The airline industry is in recovery mode. There has been a significant uptick in bookings since Australia re-opened its borders. The number of international flights being booked for business purposes increased more than 400%, while domestic bookings increased by 18% in the same period, according to data from Flight Centre.

As planes begin to fill up, competition between airlines will become more intense. At the same time, COVID-19 significantly disrupted people’s travel behaviour. Remote work has enabled many people to relocate closer to one’s family and support network. Moreover, working from home also shifted to more educational and business engagements online. All these make it more difficult for airlines to predict travel patterns, forecast demand for future travel, and optimise revenue.

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