Press Release

Do Customers Have More Visibility into Your Pricing Than You?

Sept. 8, 2016

PROS Webinar – Media Alert

WHAT: According to the Simon-Kucher & Partners 2016 Global Pricing Study, profits are set to decline by 0.7 percentage points this year. Two-thirds of the surveyed companies believe they’ll be able to counteract this pressure through the development of new products. However, today’s environment of increased pricing transparency means that buyers hold the cards in contract negotiations and are slow to see differentiated value. Without a price strategy focused on capturing innovation value – and purpose-built tools to support that strategy – companies will leave money on the table in every negotiation and run the risk of accelerated commoditization.

Medical technology manufacturer Hologic found new ways to empower its sales team to capitalize on their innovation investments through the use of advanced micro-segmentation and pricing-focused analytics. Join PROS and Hologic to learn how you too can stop leaving money on the table:

  • Make customer, deal and product-level metrics readily available.
  • Stay ahead of changing market conditions.
  • Enable better deal decision-making.

This is the second of four webinars in the “Only the Pricing Proficient Survive” series, focused on helping technology companies realize their revenue and profit potential in today’s challenging market.

WHO: Join PROS and its guest speakers:

WHEN: Thursday, September 8, 2016
12:00 p.m. EDT/9:00 a.m. PDT

WHERE: To register for this event or others in the series, visit the website. To learn more about PROS, visit the website at or follow PROS on Twitter @PROS_Inc.

About Jeremy Pifer
Jeremy Pifer is a pricing director at Hologic, a leading global healthcare and diagnostics company that develops cutting-edge technologies to achieve the “science of sure” in women’s health. In his role, he identifies opportunities to increase efficiency and expand profitability. Pifer earned an M.B.A. in international business from Taylor University and a B.S. in mathematics from Purdue University.

About Craig Zawada
Craig Zawada joined PROS in 2010 and serves as its Chief Visionary Officer. He is responsible for creating and articulating the vision for how PROS uses the latest technology to help companies drive incremental sales growth and profit improvement. Zawada also works with new and existing customers to define the implementation path for these solutions to help them outperform in their respective industries. Prior to joining PROS, he was partner and leader in the Marketing & Sales Practice at McKinsey & Company. Zawada earned both an M.B.A. and bachelor’s degree in business administration from the Schulich School of Business at York University in Ontario, Canada.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers consistently realize their potential through the perfect blend of simplicity and data science. PROS offers solutions to accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS customers experience meaningful revenue growth, sustained profitability and modernized business processes because of PROS revenue and profit realization solutions. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contacts:
James Garber



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