Industry revenue management expert, Karl Isler, deep dives into the future of revenue management systems where airlines use different approaches to sell-up fares. One approach includes implementing fare strategies to influence OD availability. He argues that that is a stepwise approach to dynamic pricing through PROS Real-Time Dynamic Pricing that an airline can use to limit buy-down and ensure optimal revenue.
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A common refrain in the airline industry is that revenue management is no longer useful in the midst of the pandemic. However, forecasting and optimization, when done right, is critical for airlines.

PROS COVID-19 Task Force is focused on airline revenue management under lockdown. See the benefits for the customers who participate.

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The importance of airline partnerships has grown consistently over the past twenty years, and PROS Real-Time Dynamic Pricing has continued to evolve to meet the demands of a shifting industry.