In this webinar, PROS Chief Visionary Officer Craig Zawada will show us how the way in which businesses respond to these threats are separating winners from losers – and most importantly how you can prepare your business to be one of the winners.
What Attendees Will Learn:
- How to deliver on realistic pricing for self-serve channels without eroding margins
- Why it’s so key to adapt quickly to fast-changing customer needs
- What separates businesses with resiliency from those that falter
- The steps your organization can take to thrive in the new normal
Featured Speaker:
Craig Zawada
Chief Visionary Officer at PROS
Craig is responsible for creating the vision for how PROS uses data and technology to help companies drive their business strategy. A widely published author, Zawada is perhaps best well known for co-authoring The Price Advantage, which has been recognized as one of the most pragmatic books available on pricing strategy. Prior to joining PROS, he was a partner and leader in the Marketing and Sales Practice at McKinsey & Company.
