PROS Resources

Outperform LIVE! Illuminating Crescent Electric’s Pricing Processes

Table of Contents


Crescent Electric Supply Company (CESCO) is an electrical supply distributor that was founded in 1919. Over it’s many years in business they have expanded to over 150 locations across the United Stated and have remained family owned.

CESCO was experiencing a need for automatic pricing and turned to PROS to help them solve a few core challenges, including:

  • Pricing based on stagnant data and gut feelings.
  • Difficulty selling price changes to the sales team.
  • The pricing goals of the team exceeded the previous solution’s capabilities.

In partnership with CESCO, PROS helped identify solutions that would help with these challenges. Key features such as analytics dashboards that helped to measure adoption of prices across the sales organization and a centralized approach to price management to help the pricing strategy adapt to change so the solution can grow and adapt with the business decisions.

In working with PROS, CESCO has experienced:

  • Margin gains through data-driven recommendations.
  • Pricing accountability across the company.
  • Increased focus on high value tasks.

To learn more about PROS in other industries, watch the full Outperform LIVE! PROS Solutions in action session here.

Other content in this Stream

Customer Perspectives: The Power to Outperform

Discover how PROS customers across industries are connecting, innovating, and outperforming together.

Case Studies & TestimonialsVideos

Managing Tariff Complexity with PROS Price Optimization and Management

See how Essendant, SP Richards, and Direct Supply are using PROS to manage inflation and tariff complexity faster, smarter, and with greater control.

Case Studies & Testimonials

Voices of Innovation: Customer Perspectives on AI

Hear how PROS customers embrace AI to innovate, simplify, and deliver value faster than ever.

Case Studies & TestimonialsVideos

2025 PROS Customer Outperformer Award Winners

See how 2025 PROS Customer Outperformer Award winners are turning innovation into real results.

Case Studies & Testimonials

From Leg-Based to Leading Edge: SriLankan Airlines Elevates Revenue Strategy with PROS RMA

See how PROS RMA is powering O&D forecasting and smarter revenue decisions at SriLankan Airlines.

Case Studies & Testimonials

How GOL Airlines Boosted Organic Traffic by 500% with PROS airTRFX

See how GOL Airlines boosted organic traffic by 500% and campaign revenue by 230% with PROS airTRFX.

Case Studies & Testimonials