PROS Gen IV AI at Outperform 2024

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.


What makes PROS Gen IV AI so special? You just have to see these highlights from some of our Outperform sessions to understand why PROS Gen IV AI offers a competitive edge in today’s data-driven business landscape.

Kaavya Muralidhar, Senior Product Manager at PROS, wants people to remember three things about PROS Gen IV AI:

  • It is really easy and intuitive, because there is no segmentation needed.
  • It allows you to unlock the potential of your data, even when there’s data sparsity.
  • It allows you to know your customer and to provide a highly personalized price to each buyer.

Hear firsthand what some PROS customers have to say on Gen IV AI and why their sales reps have expressed confidence in its ability to get pricing right, reinforcing the notion that “PROS knows”.

Check out this video to gain insights into why PROS Gen IV AI is an incredible solution that harnesses the power of our latest and greatest neural networks technology. See how it provides optimized, personalized and margin or revenue-enhanced price recommendations for every unique buying interaction and discover why it’s so accurate in its predictions with some tangible business results, presented by Royce Kallesen, VP AI Research at PROS.

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