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Gen IV AI Optimizes Prices for Every Selling Interaction

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Pricing teams are overwhelmed with new data streams and volumes of data that are necessary to make the right pricing decisions to drive profitable growth. Even the most robust segmentations fall victim to data sparsity and relevancy. With PROS Gen IV AI, advanced neural networks revolutionize profit optimization and empower pricing professionals to make the right adjustments in real-time across all sales channels, giving your business a competitive advantage.