When deciding on what the price should be, Sales teams are used to considering fairly static factors like customer size, purchase frequency, geography and whether it is a spot order or long-term agreement.

But there are increasingly more volatile factors that must be considered, like the price the competition is charging and the cost of raw materials.

Then there are truly dynamic factors that can influence prices quite considerably, like available capacity or inventory levels.

When you consider all these factors, it is almost impossible for sales teams to gather all this data and process it in time, to deliver optimal prices to customers.

The PROS platform has the perfect set of capabilities to help, watch this demo to learn how the Real-Time Pricing Engine, part of PROS Smart Price Optimization and Management can help your business handle market complexities in real time.