Get a Demo

Fueling Profitable Growth: How Highline Warren Automated Pricing with PROS Gen IV Pricing

  • Created: June 21, 2024
  • - Updated: June 5, 2025
PROS Inc.

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.


Watch this video to hear how Highline Warren uses PROS Gen IV price optimization to automate their pricing processes and drive profitable growth in the automotive aftermarket industry.

Video Highlights:

  • 0:00 – Who is Highline Warren?
  • 0:27 – How did you get into the world of pricing?
  • 0:56 – How does PROS help solve Highline Warren’s “pricing puzzle”?
  • 1:29 – How has PROS Gen IV Price Optimization helped solve the pricing puzzle by using neural networks?
  • 2:24 – What steps did Highline Warren take to encourage sales staff to trust PROS pricing recommendations?
  • 3:40 – What has been your favorite part of Outperform?

Other content in this Stream

Global Pharma Logistics Provider Modernizes Quoting with PROS

Global pharma logistics provider uses PROS to modernize quoting, automate workflows, and enable scalable, accurate global pricing.

Case Studies & Testimonials

Wilbur-Ellis unlocks new capabilities by expanding to PROS Gen IV AI

Wilbur-Ellis boosted margins 2%+ in under a year with PROS AI pricing, moving from spreadsheets to precise, real-time price optimization.

Case Studies & Testimonials

BORG Automotive Group turbocharges growth with PROS Price Management

BORG Automotive partnered with PROS to centralize pricing, boost efficiency, and drive growth with real-time insights and smarter price management.

Case Studies & Testimonials

One-Stop Travel: Maximizing Revenue and Loyalty with Vacation Packages

Discover how airlines like Spirit and United boost revenue and loyalty by bundling flights, hotels, and more into seamless vacation packages with PROS.

Case Studies & Testimonials

Turning Clicks into Customers: Dynamic Campaign Marketing in Action

Learn how top airlines and hotels use PROS tools like airTRFX and airWire to boost ROI with dynamic campaigns, real-time pricing, and personalized experiences.

Case Studies & Testimonials

Boosting SEM Performance with AI: Best Practices for Smarter Bidding Strategies

Discover how airline leaders use PROS airSEM to optimize bidding, targeting, and spend—boosting SEM performance with smarter, data-driven strategies.

Case Studies & Testimonials
Load More