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Watch this video to hear how Highline Warren uses PROS Gen IV price optimization to automate their pricing processes and drive profitable growth in the automotive aftermarket industry.

Video Highlights:

  • 0:00 – Who is Highline Warren?
  • 0:27 – How did you get into the world of pricing?
  • 0:56 – How does PROS help solve Highline Warren’s “pricing puzzle”?
  • 1:29 – How has PROS Gen IV Price Optimization helped solve the pricing puzzle by using neural networks?
  • 2:24 – What steps did Highline Warren take to encourage sales staff to trust PROS pricing recommendations?
  • 3:40 – What has been your favorite part of Outperform?

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