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Are You Ready to Embrace a Modern Commerce Strategy for Your Dairy Business?

Modernization has rapidly been accepted throughout the dairy industry from farmers computerizing milk production records to companies marketing and selling products online. Now is the time for the dairy industry to move to the next evolution of digital: modern commerce.

Adopting a modern commerce strategy will alleviate some of the burden placed on your salesforce, which can lead to better customer experience.

Watch this Dairy in the Digital Age- Optimizing for Growth Webinar to learn how to leverage a modern commerce strategy to promote growth and viability. In this webinar, you’ll learn about:

  • Typical challenges in the dairy industry.
  • How to deal with raw material fluctuations.
  • The key steps to optimize dairy pricing strategies.
  • The cost of companies not adopting a modern commerce strategy.
  • How to foster a culture of retail innovation by providing process improvements.
  • Ways to manage new product development processes to bring innovative goods and services to market rapidly and effectively.

Who Should Watch?

Professionals who work for dairy companies in the area of pricing, revenue management, risk management, IT, marketing and sales.

About the Speakers

Xenia Giese is an Industry Solution Executive at Microsoft. With 20+ years professional experience in Retail, Information Technology, Internet and Telecommunications. Now supporting and inspiring Microsoft’s enterprise customers with retail and consumer goods trends, innovations and industry solutions from Microsoft. Within Microsoft Germany, she is responsible for business process consulting of Microsoft's enterprise retail and CPG customers and supporting the respective account teams with retail and CPG expertise. Furthermore, Xenia works with Microsoft's partner community to establish and promote retail solutions as well as representing Microsoft's expertise at industry conferences and fairs.


Daniel Wolf is a Senior Strategic Consultant for PROS, Inc. As part of the food and consumables industry team, Daniel is focused on helping companies understand the importance of modern commerce and dynamic pricing science. Daniel has 7 years’ experience at PROS working in the food and consumables space as part of the strategic consulting team as well as working with project management and implementations. Daniel graduate from the University of Arkansas with a Bachelor’s degree in Business Information Systems and Economics.


Onno Oldeman is Partner and Board Member of Simon-Kucher worldwide. He is specialized in commercial strategies, digital monetization, value pricing, and commercial effectiveness. Onno especially focuses on the interface between sales, marketing and finance in commercial transformations. In various projects over the last 20 years he directly accompanied the implementation of new strategies for multinationals in the dairy industry and outside. He continues to support several CEOs and management boards as a personal advisor and coach. Onno performed his consulting work in most European countries and the United States. He is an author of numerous publications and a regular speaker at conferences around the world. He studied at the University of Twente and INSEAD, Fontainebleau.


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