Autopilot for Pricing: AI-Driven Pricing in a Hyper-Personalized Era

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.

Just as autonomous vehicles must rapidly adapt to ever-changing traffic conditions with precision, today's distributors grapple with the dual challenge of maximizing profitability while nurturing customer relationships in increasingly competitive and dynamic market conditions.

In this session, we uncover how AI is improving distributors’ profitability and customer relationships with hyper-personalized pricing at scale and how it can be confidently utilized while maintaining full guardrail control. Learn the parallels between the advanced algorithms guiding self-driving cars and those powering the next generation of market-responsive pricing, equipping your business to stay ahead in a fast-paced economic landscape.

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