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Segmentation is dead. Long live “Real AI” for price optimization

In our previous session, "The Rise and Fall of Segmentation in Pricing," we delved into the evolution of segmentation and its role in pricing strategies. Now, we are shifting our focus to the revolutionary advancements in AI-driven price optimisation that have emerged in recent years.

In this webinar, we uncover how these cutting-edge AI concepts work, why they surpass traditional segmentation methods, and how they promise to drive substantial improvements in your go-to-market strategies, as well as boost your margins and revenue.

Key insights:

  1. The evolution of price optimization: discover the latest advancements in AI-powered price optimisation and how they have transformed the pricing landscape
  2. The limitations of segmentation: understand why traditional segmentation strategies are becoming outdated in today's dynamic market environment
  3. The power of "Real AI": explore how generative AI is revolutionising pricing strategies by offering dynamic, data-driven insights that go beyond traditional segmentation models


Dominic O’Regan
Senior Strategic Consultant – PROS
Dominic is an experienced Business Consultant and Sales professional with a solid track record of over 12 years in SaaS companies. He’s been helping companies across all industries in UK and Europe identify opportunities to improve margin and revenue performance through the implementation of pricing and sales optimisation strategies. Dominic holds a Bachelor of Science degree in Mathematics and Computer Science from Brunel University.