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CPQ for Omnichannel Sales: How to Improve the Buying Experience through Better Collaboration

In 2024, hybrid selling is projected to emerge as the most dominant sales strategy. Customers now expect flexibility, convenience, and consistency across all touchpoints, whether it's in-person interactions, digital self-service, or remote engagements. Meeting these expectations is no longer an option but a necessity for growth and success. That's where CPQ (Configure Price Quote) comes in.

In this webinar, we discuss this evolving world of B2B commerce, where self-service and omnichannel strategies are the driving forces of success, and how CPQ solutions are becoming the center piece of a streamlined sales strategy by empowering stakeholders to collaborate more effectively, while delivering personalized solutions that enhance the overall customer experience.

Key Takeaways:

  • Empowering teams to collaborate effectively in an omnichannel environment
  • Streamlining processes across channels
  • Delivering personalized solutions while enhancing the customer experience


Christophe Lafont, Principal, Smart CPQ - PROS, headshot
Christophe Lafont
Principal, Smart CPQ - PROS
Christophe has 20+ years of experience helping manufacturing, distribution, insurance and services companies improve their sales and pricing effectiveness. Christophe joined PROS 15+ years ago as Professional Services Director in Europe, leading dozens of successful CPQ implementation projects in various industries. He also managed the Sales Engineering team before joining the Alliances and Partners team. Today, Christophe is PROS Smart CPQ Principal, bringing his expertise to most CPQ RFPs in EMEA. Throughout his different roles, Christophe helped many companies overcome their business challenges and strive in their markets, while acquiring a deep expertise of PROS solutions. Prior to PROS, Christophe spent 4 years working on ERP and e-commerce deployment projects across various industries. He earned an engineering degree from ENIT in Industrial Manufacturing and a Master of Project Management from Polytechnique Toulouse.

Virginie Hemmi, Senior Product Manager, Smart CPQ - PROS, headshot
Virginie Hemmi
Senior Product Manager, Smart CPQ - PROS
As a Senior Product Manager, Virginie is leading the CPQ and Agreements product strategy and roadmap. With 15+ years of experience in the CPQ space, between marketing and product management functions, she brings forth value at any point of the innovation chain: from market discovery to features delivery to go-to-market activities.