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Digital Transformation – Enabling Aftersales at the Right Price in Real-time

About the Webinar
It is said that digital transformation is fast becoming the DNA of successful aftermarket, spare parts and service organisations and yet, this transformation still presents a difficult challenge for the majority of companies. Research by Simon-Kucher & Partners shows that 81% of organisations have made investments in digitalisation whilst only 23% achieved a top line impact.

The right strategy enables the shift to digital business by deploying true AI powered tools ensuring faster and better business decisions through insight from large amounts of data. As a result, they will exceed customer needs & expectations to accelerate growth.

Join this webinar to hear insights and actions from Simon-Kucher & Partners and PROS on how digital transformation can drive growth in your industry.

During this webinar, you will learn about:

  • Current trends and challenges in digital transformation in regard to revenue growth.
  • What successful companies do differently to extract actionable insight from operational and market data to be more agile than their competitors and deliver more of what the modern aftersales customer demands.
  • See examples of successful companies in action where aftermarket service providers have improved annual revenue by an average of 3%-5% through improved pricing and processes.

About the Speakers

Richard Blatcher: Director, Industry Solutions at PROS, manages the global go-to-market strategy for the Automotive and Industrial Manufacturing solutions. He has over 25 years’ experience in the industry originally based in Europe moving to the US in 2010. He spent the first part of his career in publishing and direct marketing managing the delivery of marketing and sales enablement services to many manufacturing and automotive blue-chip enterprises. He has also held EMEA and Global Marketing roles for $2Bn+ software company Autodesk including being responsible for launches of market disrupting SaaS software solutions into the manufacturing market.


 Dr. Peter Colman is a Partner and shareholder at Simon-Kucher. Peter joined the London office in 2008 and leads the consultancy’s Technology/Industrials and Sales Excellence practices for the UK. Peter has generated strong profit enhancement results throughout his 20 years in consulting and industry. He specialises in Commercial Excellence programmes to address strategy, sales & marketing, pricing and product management topics. He has worked for corporate clients, private equity-backed companies and venture capital-backed start-ups across Europe and North America. Peter has written numerous articles for publications such as the Institute of Sales Management, Chartered Institute of Marketing, The Manufacturer and The Professional Pricing Society. He is a regular speaker / panellist at conferences, a Manufacturing Excellence Awards judge and is a Member of the Institute of Sales Management, Chartered Institute of Marketing and The Institute of Directors. Prior to joining Simon-Kucher, Peter worked for digital marketing and technology consultancies focusing on eCommerce and Customer Relationship Management transformation programmes. Peter holds a PhD in Electronics from the University of Cambridge.  

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