Turning the Airline Website into a Primary Digital Sales Channel: The Cyprus Airways Story

Modern airline retailing demands more than traffic; it requires seamlessly connecting customer intent, dynamic offers, and conversion in real time, across every step of the journey. In this webinar, learn how Cyprus Airways modernized its digital retailing strategy by transforming its website into a demand-led sales channel powered end-to-end by PROS, from the homepage through the booking flow. With airTRFX as the core site and PROS Digital Retail powering real-time pricing and the booking experience, Cyprus Airways shows how a fully integrated PROS stack can deliver immediate gains in direct revenue, marketing agility, and operational efficiency.

Key Topics We’ll Cover: 

• How Cyprus Airways re-architected its website around demand and offers Moving from static pages and homepage-led journeys to SEO-optimized, bookable landing pages powered by real-time pricing, with airTRFX at the core and PROS Digital Retail driving the booking flow.

• The commercial impact of aligning traffic, pricing, and conversion 
  Achieving a +19.5pp increase in web bookings share and +20.5pp increase in web revenue share within one month of launch. 

• Operational and marketing agility with airTRFX 
  Expanding global SEO, AEO and GEO footprint, reducing campaign launch time from weeks to hours, and enabling commercial teams to act without IT dependency.