Insights & Research
10 min read
Maximize customer lifetime value with strategic pricing. Learn about the business impact of pricing, the role of trust, and how recurring revenue, subscriptions, and rebates drive long-term growth.
Featured Articles
6 min read
Discover how AI flight search engines like ChatGPT are reshaping airline traffic trends, boosting high-intent searches, and creating new SEO opportunities for airlines in the AI-driven era.
6 min read
Navigate escalating trade tensions with AI-driven pricing. Learn how PROS Smart Price Optimization and Management helps businesses stay agile, protect margins and turn chaos into opportunity.
6 min read
Pricing in an Uncertain World: How Walmart’s Caution Signals a Shift for B2B Spending and Strategies
Walmart’s cautious forecast signals broader economic shifts. Learn how inflation, tariffs & B2B pricing strategies are evolving in an uncertain market.
Latest Articles
6 min read
Discover how DeepSeek achieved top AI performance with hyper-efficient innovations, challenging tech giants with minimal resources.
6 min read
In today’s dynamic marketplace, success hinges on cultivating relationships and sustained revenue growth. Discover how Revenue Lifecycle Management (RLM) is key to this shift.
5 min read
Explore how Responsible AI for pricing can enhance consumer trust. Learn about the ethical considerations, privacy concerns, and the importance of transparency in AI-driven pricing systems.
6 min read
Explore how Responsible AI for pricing can enhance consumer trust. Learn about the ethical considerations, privacy concerns, and the importance of transparency in AI-driven pricing systems.
PROS News
5 min read
Scaling expert and proven tech business leader brings eCommerce, digital transformation and high-growth SaaS expertise to Board
HOUSTON, March 18, 2025 – PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced the appointment of Katie May to its Board of Directors, effective immediately. May, an established entrepreneur and board veteran, joins PROS as an independent director, bringing deep expertise in eCommerce, digital transformation and high-growth SaaS strategies.
