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Insights & Research

5 min read
The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.

Featured Articles

Explore how Responsible AI for pricing can enhance consumer trust. Learn about the ethical considerations, privacy concerns, and the importance of transparency in AI-driven pricing systems.
6 min read
Excessive discounting can undermine revenue and product value. Learn how strategic discounting in B2B and B2C can improve customer loyalty and optimize pricing without devaluing your offerings.
5 min read
The airline industry is undergoing a transformative shift in retailing. Delve into innovative trends some airlines are embracing to drive revenue.

Latest Articles

This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.
In the dynamic and competitive world of B2B markets, it is crucial to leverage AI. Learn why neural networks are the future of B2B pricing.
Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.
6 min read
Read about the history and evolution of pricing, B2B selling behavior, including recent changes in buyer expectations and how they impact a company’s pricing capabilities.
6 min read
Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.
The shift to digital-first e-commerce is here to stay. Adopting artificial intelligence in your e-commerce strategy will help your business stay ahead of the curve.

PROS News

5 min read

PROS recognized for Completeness of Vision and Ability to Execute

HOUSTON, January 23, 2025PROS Holdings, Inc. (NYSE: PRO), a leading SaaS provider of AI-powered pricing and selling solutions, today announced that it has once again been recognized as a Leader by Gartner, Inc. in its 2025 Magic Quadrant for Configure, Price and Quote (CPQ) Applications1. PROS has also been named a Leader in the Forrester Wave, IDC MarketScape, Nucleus Value Matrix and Frost Radar—one of only two companies to achieve this milestone.