PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications | Get Report
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PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications
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Insights & Research

In today’s dynamic marketplace, success hinges on cultivating relationships and sustained revenue growth. Discover how Revenue Lifecycle Management (RLM) is key to this shift.

Featured Articles

6 min read

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.

6 min read
The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.
Explore how Responsible AI for pricing can enhance consumer trust. Learn about the ethical considerations, privacy concerns, and the importance of transparency in AI-driven pricing systems.

Latest Articles

5 min read

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.

5 min read
Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.

Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.

7 min read
This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.
This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.
In the dynamic and competitive world of B2B markets, it is crucial to leverage AI. Learn why neural networks are the future of B2B pricing.

PROS News

5 min read

Combined impact of dynamic pricing and automation yield increased win rate in highly competitive market, powering sales team agility and efficiency designed to drive revenue uplift

HOUSTON, February 4, 2025 – PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced Averitt, a prominent player in the freight transportation sector, has extended and expanded its subscription of PROS Smart Price Optimization and Management. Averitt has leveraged PROS solutions since 2014 to refine its pricing strategies and consistently deliver market-relevant and brand-aligned pricing that results in revenue uplift.