Insights & Research
5 min read
The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.
Featured Articles
6 min read
Explore how Responsible AI for pricing can enhance consumer trust. Learn about the ethical considerations, privacy concerns, and the importance of transparency in AI-driven pricing systems.
6 min read
Excessive discounting can undermine revenue and product value. Learn how strategic discounting in B2B and B2C can improve customer loyalty and optimize pricing without devaluing your offerings.
Latest Articles
7 min read
This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.
6 min read
In the dynamic and competitive world of B2B markets, it is crucial to leverage AI. Learn why neural networks are the future of B2B pricing.
6 min read
Read about the history and evolution of pricing, B2B selling behavior, including recent changes in buyer expectations and how they impact a company’s pricing capabilities.
6 min read
Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.
PROS News
5 min read
PROS recognized for Completeness of Vision and Ability to Execute
HOUSTON, January 23, 2025 – PROS Holdings, Inc. (NYSE: PRO), a leading SaaS provider of AI-powered pricing and selling solutions, today announced that it has once again been recognized as a Leader by Gartner, Inc. in its 2025 Magic Quadrant for Configure, Price and Quote (CPQ) Applications1. PROS has also been named a Leader in the Forrester Wave, IDC MarketScape, Nucleus Value Matrix and Frost Radar—one of only two companies to achieve this milestone.
