Insights & Research
Pricing Strategy
6 min read
Read about the history and evolution of pricing, B2B selling behavior, including recent changes in buyer expectations and how they impact a company’s pricing capabilities.
Featured Articles
Pricing Strategy
6 min read
7 Discounting Tactics That Don’t Put Your Pricing Strategy At Risk
Excessive discounting can undermine revenue and product value. Learn how strategic discounting in B2B and B2C can improve customer loyalty and optimize pricing without devaluing your offerings.
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Pricing Strategy
6 min read
Part 1: Pricing for Survival or Pricing for Success?
Forget traditional methods of managing pricing! Learn how by relying on advanced pricing capabilities you gain better control of your dynamic price strategies, designed for digital commerce success.
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Airline Retailing
6 min read
Hitting Reset on Airline Retailing: Part 1
The airline industry is undergoing a transformative shift in retailing. Delve into innovative trends some airlines are embracing to drive revenue.
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Latest Articles
Pricing Strategy
6 min read
Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy
Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.
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Arfitifical Intelligence
6 min read
Shifting Your eCommerce into High Gear with AI
The shift to digital-first e-commerce is here to stay. Adopting artificial intelligence in your e-commerce strategy will help your business stay ahead of the curve.
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Arfitifical Intelligence
6 min read
Initiate Strategic Business Transformation with AI
Discover how AI drives digital transformation by optimizing processes, predicting trends, and enhancing customer experiences. Learn why AI is essential for businesses to stay competitive in a dynamic market.
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Airline Retailing
6 min read
The Commercial Imperative for Airline CCOs
Airlines are embracing a digital transformation that will fundamentally change airline retailing, with a focus on flexibility and the freedom to sell how, when and where they want to drive loyalty.
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Pricing Strategy
6 min read
Part 3: Pricing for Survival or Pricing for Success?
Discover how AI can enhance your eCommerce and digital transformation strategies. Learn about key innovations and AI-driven strategies for dynamic pricing in the digital age.
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Pricing Strategy
6 min read
Part 2: Pricing for Survival or Pricing for Success?
As data volumes grow, businesses struggle to manage and analyze information for strategic decisions. Learn how pricing technology can drive better decisions, optimize performance, and boost profitability as a part of your DX journey.
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PROS News
PROS News
6 min read
HOUSTON, August 26, 2024 – PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions, today announced the appointment of Jennifer Biry to its Board of Directors effective August 26, 2024. Biry joins the Board as an independent director.
